Marketing Articles

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Colin Campbell Colin Campbell
Updated on September 03, 2024

Why Custom GPTs Are a Superpower for Tech-Challenged Entrepreneurs

Use them to make your business more efficient and drum up leads.

Image: Koshiro K / Shutterstock / Built In
Atul Naithani Atul Naithani
Updated on August 30, 2024

How to Optimize Your YouTube Ad Campaigns

What is contextual advertising, and why is it so important?

Image: Shutterstock / Built In
Claire Heginbotham Claire Heginbotham
Updated on August 27, 2024

6 Tips to Create Welcome Emails Customers Actually Want to Open

Most people ignore welcome emails even when they’re interested in the product. Here’s how to stand out in a sea of marketing emails and convert new customers. 

Image: Shutterstock / Built In
Steve Krull Steve Krull
Updated on August 23, 2024

Why You Should Use Empathetic Marketing

To better engage your consumers, you need to step into their shoes.

Image: Shutterstock / Built In
Cora Gold Cora Gold
Updated on August 19, 2024

10 Ways to Market Yourself Better as a Freelancer

The worst thing you can do for your reputation is avoid building it.

Image: Shutterstock / Built In
Brennan Nevada Johnson Brennan Nevada Johnson
Updated on August 15, 2024

Here’s Why Business Lunches Still Matter

Our expert explains how in-person lunch meetings have transformed her business.

Image: Shutterstock / Built In
Eric Siegel Eric Siegel
Updated on August 12, 2024

Predictive AI Streamlines Operations In This Surprisingly Simple Way

Your biggest operations are made up of many small decisions. Predictive modeling can help you make them.

Image: Shutterstock / Built In
Meagan Saxton Meagan Saxton
Updated on August 09, 2024

How AI Can Support Social Media Marketing

AI can speed up the social media content creation process, but it still requires a hands-on approach from marketers. Here’s what to know.

Image: Shutterstock / Built In
Rachel Strella Rachel Strella
Updated on August 09, 2024

Using AI to Create Content? Avoid These 7 Mistakes.

Have a human in the mix to make sure content is engaging and relevant.

Image: Shutterstock / Built In
Jarron Vosburg Jarron Vosburg
Updated on August 06, 2024

Founders, Don’t Hire a Sales Team. Sell Your Product Yourself.

A go-to-market waterfall saves money and builds revenue faster.

Image: Shutterstock / Built In

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