Marketing Articles

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Przemek Chojecki Przemek Chojecki
Updated on March 20, 2025

A Guide to Marketing Your Business With TikTok

TikTok isn’t just a booming social media app — it’s also a largely untapped marketing channel that can help your business reach new customers and develop a sense of authenticity.

A Guide to Marketing Your Business With TikTok
Will Pearson Will Pearson
Updated on March 20, 2025

The Email Flows a Services Business Needs to Succeed

How should a business that provides services rather than goods use emails to communicate with clients? Here are some best practices.

The Email Flows a Services Business Needs to Succeed
Stephen Ostrowski Stephen Ostrowski
Updated on March 20, 2025

New Identity, Same Mission: What This Fintech Wants To ‘Achieve’ With Its Recent Rebrand

“We want to do big things.” Team members at Achieve, formerly known as Freedom Financial Network, explain the weight behind their company’s rebrand.

team members working together in an office
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Hailley Griffis Hailley Griffis
Updated on March 20, 2025

Should You Be Pitching Podcasts?

Podcasts have become a fixture of daily life, and you may be able to promote your company as a guest on one. Here’s a guide to tapping into this marketing channel.

Should You Be Pitching Podcasts?
Will Pearson Will Pearson
Updated on March 20, 2025

5 Reasons for Ignoring Email Marketing — Debunked!

There are lots of excuses for not focusing on your email marketing program, and they all have one thing in common: They’re wrong.

5 Reasons for Ignoring Email Marketing — Debunked!
Jeff Link Jeff Link
Updated on March 20, 2025

The Best Mobile Rewards Programs Know How to Build Momentum

Customer-loyalty apps should create feedback loops with compounding effects.

The Best Mobile Rewards Programs Know How to Build Momentum
Przemek Chojecki Przemek Chojecki
Updated on March 20, 2025

Step Up Your Content Marketing Game With AI

We’re living in the age of content. Content marketing is a great way to grow your brand, and you should be using AI tools to scale faster than your competitors.

Step Up Your Content Marketing Game With AI
Will Pearson Will Pearson
Updated on March 20, 2025

How to A/B Test Your Email Marketing Program

In email marketing, you only get one shot to convey your message. To make sure you’re getting things right, you need a good routine for A/B testing your campaigns.

How to A/B Test Your Email Marketing Program
Hal Koss Hal Koss
Updated on March 20, 2025

Audience Development Turns Visitors Into Regulars

Building a loyal following is about playing the long game.

Audience Development Turns Visitors Into Regulars
Matt Caiola Matt Caiola
Updated on February 25, 2025

AI-Powered Search Is Changing the Internet. How Should You Respond?

The emergence of AI-powered search results has caused heavy traffic loss for smaller websites. Our expert explains how to navigate this new system.

Image: Shutterstock / Built In

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