Marketing Articles

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Vladyslav Podoliako Vladyslav Podoliako
Updated on December 20, 2023

5 Lead Generation Trends to Know in 2024

From navigating Google’s algorithm updates to integrating AI, adapting to these five trends will help you close more deals in 2024.

Image: Shutterstock / Built In
Marc Ginsberg Marc Ginsberg
Updated on July 10, 2023

4 Ways AI-Powered Conversation Intelligence Can Boost Marketing

Use it to speed up and smarten up marketing-related business decisions.

Image: Shutterstock / Built In
Sam Daley Sam Daley
Updated on May 16, 2023

7 Blockchain Media and Social Media Companies to Know

From movies to news to social media, the ledger technology can make media fairer and more transparent.

Image: Shutterstock
Sam Daley Sam Daley
Updated on May 15, 2023

10 Ways Blockchain in Marketing and Advertising Grabs Our Attention

A marketing industry disrupter, blockchain can keep current records, increase data security and transparently display consumer practices.

Image: Shutterstock
Ryan Nehring Ryan Nehring
Updated on March 15, 2023

Why Every Developer Should Add Marketing to Their Skill Set

Adding some marketing knowledge will increase your value, and improve your product.

David McFarlane David McFarlane
Updated on March 15, 2023

Using Buyer-Intent AI for Sales Can Be a Superpower

With these strategies, you can apply artificial intelligence to your sales process and identify high-quality leads quickly and efficiently.

Michael Ruiz Michael Ruiz
Updated on March 15, 2023

Is Your Brand Attractive to Top Executive Talent?

You already market your business to customers, but if you don’t build a great image in the minds of potential employees' you’ll never attract top talent.

Sandy Carter Sandy Carter
Updated on March 15, 2023

I Left My Executive Job at AWS to Build an Equitable Web3 Future

As the Web3 experiment gains traction, diversity must be a priority instead of an afterthought.

Updated on March 15, 2023

Hiring the Right Product Marketer Can Make or Break Your Startup

A lot of work goes into finding the right product marketer. And there’s a lot that can go wrong if you find the wrong one.

Artem Oppermann Artem Oppermann
Updated on March 15, 2023

Predictive Behavior Modeling: How to Keep Your Customers With AI

You don’t need a crystal ball to tell the future. You can predict customers’ behavior using this deep learning technique.

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