Expert Contributors Articles

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Mike Redd Mike Redd
Updated on April 20, 2024

How to Use Customer Success Input for Product Roadmapping

Fostering open collaboration between teams leads to stronger customer adoption. Here's how.

Illia Pinchuk Illia Pinchuk
Updated on April 20, 2024

How to Pick the Right Digital Channel for Your Insurance Firm

Mobile apps, web portals, and chatbots can improve the customer experience for your insurance firm. Here’s how to choose the right one.

Image: Shutterstock / Built IN
Joe Procopio Joe Procopio
Updated on April 20, 2024

The Growth-Killing Mistake of Making Customers Happy

You need to properly separate customer success and customer support.

Michael Maximoff Michael Maximoff
Updated on April 20, 2024

How to Grow Your Business With Review Platforms

More than 90 percent of B2B buyers are more likely to purchase from a company with trusted reviews. Here’s how to stand out.

Image: Shutterstock / Built In
Arit Nsemo Arit Nsemo
Updated on April 20, 2024

How to Inspire Empathy in Your Customer Success Team

Share the struggle with your customers, ask how you can help and don’t pretend everything is fine.

Chris Dowsett Chris Dowsett
Updated on April 20, 2024

Improve Your Customer Experience. Hire a Decision Scientist.

Our decision science team delivered an automated experience for customers and saved hundreds of thousands of dollars in staff time. Here’s how.

Joe Procopio Joe Procopio
Updated on April 20, 2024

Drive Customer Success With Every New Product Update

Here’s how to build customer success into release management.

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on April 20, 2024

Customer Success Is Not About Making Your Customers Happy

Don’t let your customer success strategy mask the flaws in your product. Instead, make sure it uncovers them.

Alli Tiscornia Alli Tiscornia
Updated on April 20, 2024

3 Skills Essential to a Customer Success Career

Customer success is a booming field, even in difficult economic times. Here are the most important skills to getting in the game.

Image: Shutterstock / Built In
Eric Fliegel Eric Fliegel
Updated on April 20, 2024

Want to Serve Your Customers Better? Give ’Em a Nudge.

Using a method I call RAFT + NUDGE, you can ensure your customers never feel like you’ve forgotten them.