Digital Marketing Articles

Sorted By: Most Recent
Joe Procopio Joe Procopio
Updated on April 23, 2024

Why I’m Awful at Social Media ‘Marketing’ on Purpose

Let’s dispel the myth that social media marketing is all about memes and influencers.

Will Pearson Will Pearson
Updated on April 23, 2024

The Secret to Better Email Marketing

Email marketing is all about personalization, but that doesn’t mean you have to do everything from scratch every time. Instead, use templates to improve your process.

Nick O'Brien Nick O'Brien
Updated on April 23, 2024

A Guide to Programmatic SEO

As AI reshapes the SEO game, businesses that embrace a data-driven approach will likely find more success than those that stick to traditional editorial methods. Our expert lays out the basics of programmatic SEO to help you get started.

Image: Shutterstock / Built In
David McCarthy David McCarthy
Updated on April 23, 2024

Why You Should Unlearn Everything You Knew About Digital Content Marketing

The next era of content marketing will borrow less from content libraries and traditional economics and more from bustling cities and platforms.

Alex Vakulov Alex Vakulov
Updated on April 23, 2024

5 Marketing Analytics Strategies for a Privacy-Driven World

Privacy and AI are changing the way marketers look at analytics.

Beerud Sheth Beerud Sheth
Updated on April 23, 2024

4 Ways Marketers Can Use IP Messaging Platforms for Better Engagement

Harness the capabilities of IP messages to make your conversational marketing more effective.

David McCarthy David McCarthy
Updated on April 23, 2024

How to Buy the Wrong Content Marketing Tech

With my team facing historically high goals for the company, I proposed a new piece of content-marketing tech to reach them. I thought it would solve everything. It didn’t. Here’s what I learned.

Svetlana Stotskaya Svetlana Stotskaya
Updated on April 23, 2024

How to Hire the Right Senior Marketer for Your Startup

A look at how companies like Netflix and DoorDash make smart marketing decisions and how your startup can follow suit.

Image: Shutterstock / Built In
Amy Choi Amy Choi
Updated on April 23, 2024

The Rise of Gigfluencers: Why Influencer Marketing Is Starting to Grow

A more diverse group of first-time influencers are starting side hustles as a way to supplement their existing income.