Content Marketing Articles

Sorted By: Most Recent
Claire Heginbotham Claire Heginbotham
Updated on August 27, 2024

6 Tips to Create Welcome Emails Customers Actually Want to Open

Most people ignore welcome emails even when they’re interested in the product. Here’s how to stand out in a sea of marketing emails and convert new customers. 

Image: Shutterstock / Built In
Cora Gold Cora Gold
Updated on August 19, 2024

10 Ways to Market Yourself Better as a Freelancer

The worst thing you can do for your reputation is avoid building it.

Image: Shutterstock / Built In
Rachel Strella Rachel Strella
Updated on August 09, 2024

Using AI to Create Content? Avoid These 7 Mistakes.

Have a human in the mix to make sure content is engaging and relevant.

Image: Shutterstock / Built In
Ivanna Vashyst Ivanna Vashyst
Updated on July 25, 2024

How to Prepare Your Website for AI Overviews

Google’s new AI search feature changes the search experience. Here’s what you need to do to adapt your SEO strategy to stay up in search. 

Image: Shutterstock / Built In
Mae Rice Mae Rice
Updated on July 08, 2024

Top 26 Content Marketing Companies and Agencies to Know

These companies are showing how to create meaningful customer interactions through content marketing.

Image: Shutterstock
Jordan Buning Jordan Buning
Updated on June 24, 2024

How Brand and Performance Marketing Can Thrive Together

Brand-based and performance-based marketing often compete for budget, but they can work together with the right approach. Here’s how.

Image: Shutterstock / Built In
James De Roche James De Roche
Updated on June 20, 2024

How to Reposition Your Marketing Strategy for Customer Success

Customer retention and expansion starts with communicating value. Here’s how your marketing team can tell better stories and boost customer success. 

Image: Shutterstock / Built In
David McCarthy David McCarthy
Updated on April 24, 2024

The Managing-Up Trap for Content Marketers

With remote work the norm, managing up has become more popular and more essential. But should content marketers go all-in on this relationship-building strategy?

Mae Rice Mae Rice
Updated on April 23, 2024

15 Creative Content Marketing Examples to Inspire You

Branded podcasts, articles and webinars have become a strategic staple in industries from fashion to tech.

Brand Studio Logo
Przemek Chojecki Przemek Chojecki
Updated on April 23, 2024

Step Up Your Content Marketing Game With AI

We’re living in the age of content. Content marketing is a great way to grow your brand, and you should be using AI tools to scale faster than your competitors.