Sales Articles

Sorted By: Most Recent
Joe Procopio Joe Procopio
Updated on April 20, 2024

Customer Success Is Not About Making Your Customers Happy

Don’t let your customer success strategy mask the flaws in your product. Instead, make sure it uncovers them.

Hal Koss Hal Koss
Updated on April 20, 2024

What Is a Customer Success Manager? What Does a CSM Do?

We asked three experienced CSMs about what the job entails.

Alli Tiscornia Alli Tiscornia
Updated on April 20, 2024

3 Skills Essential to a Customer Success Career

Customer success is a booming field, even in difficult economic times. Here are the most important skills to getting in the game.

Image: Shutterstock / Built In
Eric Fliegel Eric Fliegel
Updated on April 20, 2024

Want to Serve Your Customers Better? Give ’Em a Nudge.

Using a method I call RAFT + NUDGE, you can ensure your customers never feel like you’ve forgotten them.

Hal Koss Hal Koss
Updated on April 20, 2024

These 6 Customer Retention Strategies Actually Work

Step 1: Make sure your customers see value right away.

Tiffani Bova Tiffani Bova
Updated on April 20, 2024

Inside the Customer Experience Dilemma

In the race to provide the best customer experience, employees have been left behind creating a customer disconnect. Here’s why you can’t have happy customers without happy employees.

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 20, 2024

How to Prevent Customer Churn, According to Experts

For starters, when was the last time you texted the customer?

Joe Procopio Joe Procopio
Updated on April 20, 2024

Don’t Ask Your Customers What They Want

Ask what they do. Then focus on saving them time.

Image: Shutterstock / Built In
Scott Salkin Scott Salkin
Updated on April 20, 2024

6 Customer Success Terms Every CEO Should Know

Annual churn rate, customer journey map, net rention rate — and more.

Stephanie Bannos Stephanie Bannos
Updated on April 20, 2024

3 Customer Experience Trends We’ll See in 2021

After the tumult of 2020, companies must stabilize their relationships, jumpstart paused initiatives and cultivate their brand identities.

Related Topics