Product Strategy Articles

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Thanh Khuu Thanh Khuu
Updated on April 20, 2024

How to Overhaul Your Site’s UX Without Breaking Everything

How do you give your site a redesign when it still has to serve millions of daily users? Our expert shares lessons from his recent experience.

Image: Shutterstock / Built In
Mike Hyzy and Bret Wardle Mike Hyzy and Bret Wardle
Updated on April 20, 2024

How to Gamify Your UX Design Process

Six steps to implement achievements into your UX and UI design process, with examples.

Image: Shutterstock / Built In
Ed Orozco Ed Orozco
Updated on April 20, 2024

What Is Design Strategy, and Why Do You Need One?

A design strategy is a set of principles that aligns your business’s mission and vision with the design of your products. Use this guide to put one together for your business today.

Adam Thomas Adam Thomas
Updated on April 17, 2024

Avoid the 5 Deadly Sins of Product Strategy

When a strategy stops working or gets ignored by most of a company, you’re likely dealing with one of five common problems — the deadly sins. Our expert explains how to conquer them.

Image: Shutterstock / Built In
Lyuba Kharitonova Lyuba Kharitonova
Updated on April 15, 2024

A Decision-Making Framework for Starting a New Product

A framework to help you decide whether or not you should build a new product.

Joe Procopio Joe Procopio
Updated on April 15, 2024

The Forgotten Side of Product Management: the Business

To be perfect, your product needs a general manager.

Alexander Lewis Alexander Lewis
Updated on April 15, 2024

4 Pricing Strategies in Marketing You Should Try

Four ways savvy marketers use price to increase revenue and sales.

Jeremy Bradley Jeremy Bradley
Updated on April 12, 2024

A Strategic Guide to Integrating Marketing and Product Teams

Marketing and product teams can end up at odds if you aren’t careful. Follow these steps to create better cohesion between the two teams.

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Aminata Jalloh Aminata Jalloh
Updated on April 12, 2024

Why Product Managers Should Start Joining Hackathons

Hackathons aren’t just for developers and designers anymore.

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Mae Rice Mae Rice
Updated on April 12, 2024

15 Product Marketing Examples to Inspire Your Strategy

This isn’t just “marketing” — it’s a complex, cross-departmental endeavor.

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