Your marketing department may produce great content, but is the sales team actually using it to close deals? Make sure the two teams understand each other to keep excellent assets from going unused.
In tech, lots of C-suite folks have an innate suspicion of marketing despite its proven utility as a growth factor. Here’s how you can overcome your preconceptions to find a great partner in the field.
Traditional top-down organizational models have become less effective in the Digital Age. It’s time for marketing leaders to become collaborators instead of conductors.
