Expert Contributors Articles

Sorted By: Most Recent
Todd Shepherd Todd Shepherd
Updated on April 15, 2024

Generalist vs. Specialist: Which Is Best for Your Team?

The depth of knowledge a specialist brings to their work is impressive, but don’t discount the value of a generalist.

Image: Shutterstock / Built In
Dmitry Sverdlik Dmitry Sverdlik
Updated on April 15, 2024

How Marketers Can Solve the Challenges of the Connected TV Ad Market

As connected TV has exploded in popularity, its unique properties have presented several challenges to marketers. Here, our expert explains how to solve some of these problems to better target your audience.

Image: Shutterstock / Built In
Dean Mathews Dean Mathews
Updated on April 15, 2024

How to Measure Employee Productivity the Right Way

Tracking employee productivity doesn’t have to feel like micromanagement. Here’s how to do it right.

Image: Shutterstock / Built In
Anthony Corbo Anthony Corbo
Updated on April 15, 2024

What Is Product Development?

Product development is the complete process of launching a new product to market or improving an existing product to better meet user needs.

Image: Shutterstock / Built In
Jacob Hurwith Jacob Hurwith
Updated on April 15, 2024

XML Sitemaps Are Overrated. Do You Really Need Them?

XML sitemaps are effective and necessary SEO tools for very large sites. But if you’re a small to medium-sized site with good internal linking, sitemap XMLs are not needed.

Zack Ellison Zack Ellison
Updated on April 15, 2024

Where Is Your Startup in Its Funding Lifecycle?

Founders can find funding easier if they understand which types to seek as their company grows.

Image: Shutterstock / Built In
Jeffrey L. Bowman Jeffrey L. Bowman
Updated on April 15, 2024

6 Key Principles of Organizational Change

To start, employees must be included.

Image: Shutterstock / Built In
Megan McNamara Megan McNamara
Updated on April 15, 2024

What Is Pay Compression?

Pay compression occurs when employees’ compensation does not accurately capture their experience level or skill set. Here’s why it’s bad for your bottom line.

Image: Shutterstock / Built In
Young Entrepreneur Council Young Entrepreneur Council
Updated on April 15, 2024

12 Ways to Use Technology to Upgrade Your Sales Processes

Members of Young Entrepreneur Council discuss the ways businesses can leverage technology to improve their sales strategies.