Marketing operations is a broad term that describes the people, processes and technology that enable a marketing team to operate efficiently at scale.
An IMU is a sensor that provides motion data in a time-series format. Here’s what you need to know.
GAAP (the generally accepted accounting principles) are a set of rules that public U.S. companies must follow when reporting financial information.
Catalogs and governance structures can help companies minimize the risk of this powerful new tool.
Mentor and reach out to cultivate a new generation of women in technology.
Smoke testing is a simple way to check the most important aspect of a product: that it works. This guide will introduce you to its best practices.
Design skills can boost your marketability in our increasingly visual world.
Never sell “AI.” Instead, pitch operational improvements, with no more than a footnote to mention machine learning as part of the solution.
A perfectly executed email newsletter might just be the way to keep your fans engaged with your brand.
What is an intelligent brand, and how can owning one can bring in-market advantage to your customer and company?
Eric Siegel
