Search Engine Optimization (SEO) Articles

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Michael Maximoff Michael Maximoff
Updated on April 24, 2024

5 Ways to Elevate Your Lead Generation Strategy

From expanding your outreach channels to getting more from your ads, jump start your sales pipeline with these lead generation tips. 

Image: Shutterstock / Built In
Hal Koss Hal Koss
Updated on April 24, 2024

Eli Schwartz Talks SEO Misconceptions

SEO leader Eli Schwartz tackles SEO misconceptions in this Q&A.

Brian Nordli Brian Nordli
Updated on April 23, 2024

It’s Time SEO Marketers Start Focusing on Voice Search

Voice-based browsing is here to stay.

Jacob Hurwith Jacob Hurwith
Updated on April 23, 2024

Technical SEO vs. Content SEO: Which Works Best for Your Marketing Strategy?

When resources are tight, it’s not easy to choose between technical SEO and content marketing. See how to select the right SEO pillar for your brand.

Arsen Misakyan Arsen Misakyan
Updated on April 23, 2024

4 Technical SEO Hacks to Increase Google Traffic and Generate Leads

Optimize your site and user experience for growth.

Jacob Hurwith Jacob Hurwith
Updated on April 23, 2024

Why SEO Is a Team Sport

It takes a squad of all-star players to succeed in SEO. Here’s how you can improve your batting average.

Will Pearson Will Pearson
Updated on April 23, 2024

The Secret to Better Email Marketing

Email marketing is all about personalization, but that doesn’t mean you have to do everything from scratch every time. Instead, use templates to improve your process.

Nick O'Brien Nick O'Brien
Updated on April 23, 2024

A Guide to Programmatic SEO

As AI reshapes the SEO game, businesses that embrace a data-driven approach will likely find more success than those that stick to traditional editorial methods. Our expert lays out the basics of programmatic SEO to help you get started.

Image: Shutterstock / Built In
Eli Schwartz Eli Schwartz
Updated on April 23, 2024

Is SEO Worth the Investment?

Like any investment, time and effort spent on search engine optimization has risks — it might pay off, it might not. Read on to see how to make a safe bet on SEO.