Sales Strategy Articles

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Brian Nordli Brian Nordli
Updated on April 24, 2024

11 Top Sales Techniques Used by the Pros

Finding your voice takes time and practice. These techniques will help.

Brian Nordli Brian Nordli
Updated on April 24, 2024

Sales and Marketing Are Often at Odds. They Don’t Need to Be.

The two sides can learn a lot from each other.

Chris Lynch Chris Lynch
Updated on April 24, 2024

5 Steps to Sales Readiness

Sales teams in every industry often struggle to hit their targets because enablement programs don’t achieve the desired results. You can avoid this problem by embracing the concept of sales readiness.

Kelly Lewis Kelly Lewis
Updated on April 24, 2024

Why Sales Onboarding and Upskilling Are Key to Closing More Deals

Sales reps need the right tools, resources and skills to reach their full potential. Here’s how to prepare them to sell more even as buyers tighten their budgets.

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 24, 2024

Make Sales Contests About Skills, Not Outcomes

A poorly designed SPIFF can cause reps to check out.

Michael Maximoff Michael Maximoff
Updated on April 24, 2024

What Is a Sales Funnel and How Do You Build One?

A sales funnel is the journey your customers take before they buy from you. Here’s what you need to know.

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 24, 2024

Strategies for Becoming an Effective Sales Engineer

Combining sales chops with technical prowess takes finesse.

Brian Nordli Brian Nordli
Updated on April 24, 2024

9 Strategies for Building an Amazing Sales Deck

Keep it simple and focused on the customer.

Yale Reardon Yale Reardon
Updated on April 24, 2024

How We Repositioned Our Sales Pitch When the Economy Faltered

While focusing short term on hires, we were neglecting the positive branding benefits that companies were receiving as members of our growing tech community. As we started paddling into shifting seas, the path forward became obvious.

Jeff Santelices Jeff Santelices
Updated on April 24, 2024

Sabermetric Sales: 5 Actionable Strategies From ‘Moneyball’ for CROs

Billy Beane revolutionized the way teams evaluate talent in baseball. Can his strategies do the same for your sales operations?