Marketing Plans Articles

Anthony Capano

Updated on April 23, 2024

Consumers are open to hearing what brands have to say, but they want to be reached on their own terms. 

Leia Ruseva

Updated on April 23, 2024

An excellent go-to-market strategy will drive adoption, decrease user acquisition costs and even create word of mouth. 

Chris Lynch

Updated on April 23, 2024

Your marketing department may produce great content, but is the sales team actually using it to close deals? Make sure the two teams understand each other to keep excellent assets from going unused.

Eugene Levin

Updated on April 23, 2024

It’s pointless to focus only on converting customers if your customers don’t yet know you exist.

Hal Koss

Updated on April 23, 2024

Social proof works on every channel.

Jonathan Spier

Updated on April 23, 2024

It’s time that B2B catches up to B2C in terms of technology.

Courtney Parker

Updated on April 23, 2024

The era of anywhere conversions has arrived. Revamp your strategy, or you may get left behind.

Andrea Fryrear

Updated on April 23, 2024

Start by setting yourself up for maximum agility in 2021.

David McCarthy

Updated on April 23, 2024

Traditional top-down organizational models have become less effective in the Digital Age. It’s time for marketing leaders to become collaborators instead of conductors.

Dave Perretz

Updated on April 22, 2024

Businesses often make the mistake of crafting a strategy based on their own perception about what value they offer customers. It’s possible to build a much more effective plan, however, by figuring out your unique value proposition.