Founders + Entrepreneurship Articles

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Sunny Betz Sunny Betz
Updated on April 16, 2024

Inclusive Leadership: Why It’s Important and How to Improve It

Business leaders should make inclusion a priority. Here’s why.

Image: Shutterstock / Built In
Caroline Strzalka Caroline Strzalka
Updated on April 16, 2024

What My Time on Sesame Street Taught Me About Founding a Tech Company

My co-founder and I met when we both worked on Sesame Street. Here’s what we learned from those days that shapes our vision as leaders.

Image: Shutterstock / Built In
Hal Koss Hal Koss
Updated on April 15, 2024

Poolside FM’s Monetization Strategy? Thousands of Fake Sunscreen Execs.

Inside the retro radio station’s viral marketing campaign.

Image: Shutterstock / Built In
Russ Heddleston Russ Heddleston
Updated on April 15, 2024

Here’s How to Master the Financial Slides in Your Pitch Deck

Founders might think that these conditions will make fundraising easy. But competition is fierce, and investors want to see several key indicators before they commit.

Becky Mancero Becky Mancero
Updated on April 15, 2024

Founders’ Cheatsheet: Economic Rights in a Certificate of Incorporation

Here's what founders need to know about these rights.

Image: Shutterstock / Built In
Dave Perretz Dave Perretz
Updated on April 15, 2024

Why Great Leaders Should Draft a Commander’s Intent

Drafting a commander’s intent empowers your team to read your mind and allows your team to move fast.

Jeff Link Jeff Link
Updated on April 15, 2024

7 Growth Lessons From Instagram Founder Kevin Systrom

Stay lean, but don’t starve yourself.

Joe Procopio Joe Procopio
Updated on April 15, 2024

Why Are Entrepreneurs So Weird?

The only way to succeed — with a startup or anything else you pursue — is to understand what makes you different and be faithful to it.

Joe Procopio Joe Procopio
Updated on April 15, 2024

How Startups Sell More Product Using a Trojan Horse Approach

A step-by-step guide to building a product that’s enterprise-viral.