Expert Contributors Articles

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Bob Meers Bob Meers
Updated on April 15, 2024

Why Startups Are Poised to Lead the Bioplastics Revolution

As consumers grow wary of greenwashing, startups are in a unique position to differentiate themselves in the bioplastic industry. Here’s why.

Image: Shutterstock / Built In
Nagini Indugula Nagini Indugula
Updated on April 15, 2024

How Product Managers Build Trusted Marketplaces at Built In and Beyond

From facilitating quality transactions to balancing supply and demand, here’s what you need to know.

Image: Shutterstock / Built In
Sandra Moran Sandra Moran
Updated on April 15, 2024

5 Things New Grads Need to Know About the Job Market

Now is an excellent time to enter the workforce.

Image: Shutterstock / Built In
Nis Frome Nis Frome
Updated on April 15, 2024

Steve Jobs Was Wrong: There’s No Such Thing as an ‘A’ Player.

When taken out of the context of a specific company, the notion of “A” vs. “B” players is seriously flawed and counterproductive.

Antonio Solano Román Antonio Solano Román
Updated on April 15, 2024

We Need Specialized Designers for Healthcare UX

Why are users still forced to interface with clunky digital health systems? Digital healthcare designers should adopt a new domain-specific approach.

Nick Babich Nick Babich
Updated on April 15, 2024

Supercharge Your Design Ideation With Sketchstorming

Sketchstorming takes advantage of the brain’s natural affinity for visual imagery. Use it to develop innovative solutions to your design problems.

Joe Procopio Joe Procopio
Updated on April 15, 2024

Forget B2B and B2C. The Real Startup Money Is in B2X.

B2X takes an agnostic approach to who you're selling to. But it requires a product and sales strategy that can conform to multiple requirements and use cases. 

Roman Barinov Roman Barinov
Updated on April 15, 2024

Gig Work Can Be Awful. Here Are 7 Apps Making It Suck a Little Less.

While the flexibility of the gig economy is desirable, there are considerable drawbacks — even dangers — that these apps mitigate.

Ray Blakney Ray Blakney
Updated on April 15, 2024

9 Ways to Improve Your Google Ad Campaigns

Pay attention to crucial details such as budget, A/B testing and negative keywords.

Image: Shutterstock / Built In
Cindy McGovern Cindy McGovern
Updated on April 15, 2024

How to Sell Successfully When the Product Is You

Create. Live. Sell. Combine all three to build a powerful personal brand.

Image: Shutterstock / Built In