Expert Contributors Articles

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Nick Babich Nick Babich
Updated on April 20, 2024

Customer Journey Map: How to Really Get Inside a Customer’s Head

Understanding a product from the customer’s point-of-view is crucial to driving both adoption and retention. The customer journey map is a powerful tool to do just that.

Rubens Cantuni Rubens Cantuni
Updated on April 20, 2024

Why the COVID-19 Era Is a Big Opportunity for Product Designers

​​​​​​​We can help make products that assist urgent isolation efforts and will also benefit society when we come out of this crisis.

Tamara Adlin Tamara Adlin
Updated on April 20, 2024

Why UX Designers Are Intimidated by Blockchain

UXers have a lot to offer blockchain. Here’s why they are, but shouldn’t be, afraid of the new frontier.

Image: Shutterstock / Built In
Matthew Urwin Matthew Urwin
Updated on April 20, 2024

What Is Adobe Illustrator?

Adobe Illustrator is a program within the Adobe Creative Cloud that allows designers to manipulate graphics without losing high-quality resolution.

Image: Shutterstock / Built In
Mitchell Telatnik Mitchell Telatnik
Updated on April 20, 2024

Your Organization Needs Zero Trust Architecture

What is zero trust and how does it improve your company’s cybersecurity posture?

Ralph Rodriguez Ralph Rodriguez
Updated on April 20, 2024

Welcome to the Era of the Zero-Trust Consumer

Zero-trust architecture, in which everything is treated as a potential threat, is becoming the norm in industry. Our expert suggests it’s time to make the consumer a part of that framework.

Image: Shutterstock / Built In
Alex Vakulov Alex Vakulov
Updated on April 20, 2024

Zero Trust: What It Is and Important Aspects of It

Zero Trust applies continuous and rigorous scrutiny to each interaction, device, user, application and transaction.

Image: Shutterstock / Built In
Alex Vakulov Alex Vakulov
Updated on April 20, 2024

XDR: A Tutorial

XDR, or extended detection and response, integrates multiple security tools into a unified security incident detection and response platform.

Image: Shutterstock / Built In
Arman Sarhaddar Arman Sarhaddar
Updated on April 20, 2024

How Blockchain Can Put a Stop to Counterfeit Drugs

Pharmaceutical companies have tried to monitor their suppliers and verify the authenticity of their supply chain, but full protection has been difficult — until now.

David Koff David Koff
Updated on April 20, 2024

What a VPN Is — and Why You Should Use One

Few web tools are as poorly understood as VPNs because there’s a plethora of misinformation around their purpose and function. Understanding them better will help you to get the most out of their service.