Expert Contributors Articles

Frank Willey

Updated on April 23, 2024

Integrate the agility and flexibility developed during the pandemic by taking these steps.

Oleg Olhovski

Updated on April 23, 2024

App search optimization (ASO) is the process of optimizing a mobile app’s visibility and ranking in app stores. Learn what makes ASO different from SEO.

Courtney Parker

Updated on April 23, 2024

The era of anywhere conversions has arrived. Revamp your strategy, or you may get left behind.

Rohan Thambrahalli

Updated on April 23, 2024

With the use of predictive AI, companies can set coupon promotions, ad spends, and price points to prevent sales slumps.

Manick Bhan

Updated on April 23, 2024

The democratization of AI is empowering smaller players to leverage what were once exclusive technologies. 

Andrea Fryrear

Updated on April 23, 2024

Start by setting yourself up for maximum agility in 2021.

Matthew Urwin

Updated on April 23, 2024

Affiliate marketing is an arrangement in which an affiliate, such as a publisher, earns a commission by promoting another company’s products.

Leia Ruseva

Updated on April 23, 2024

Authentic marketing helps you reach customers who increasingly care about a company’s mission and values.

Johanna Bauman

Updated on April 23, 2024

Transitioning from a private to a public company it expands the focus of the brand’s marketer. Here’s what has to change.

Will Pearson

Updated on April 23, 2024

In email marketing, you only get one shot to convey your message. To make sure you’re getting things right, you need a good routine for A/B testing your campaigns.