Customer Relationship Management Articles

Brian Nordli

Updated on April 24, 2024

For some tech companies, landing the wrong customer is expensive in the long run. Here’s how Shipfusion identifies a fit.

Brian Nordli

Updated on April 24, 2024

Onboarding sets the tone for your customer journey, so your CSMs really need to get it right.

Neil McLean

Updated on April 24, 2024

This hybrid go-to-market strategy meets changing buyer demand by giving customers more say in their sales experience. Follow these best practices to benefit from what it has to offer.

Ansel Parikh

Updated on April 24, 2024

Customer feedback can be overwhelming. Here’s how to parse it better.

Phil Geldart

Updated on April 24, 2024

Customer-centric companies treat the customer as a long-term relationship, not just a one-off transaction.

Kevin Miller

Updated on April 24, 2024

While project managers focus on the technical aspects of delivering a change — such as budget, scope and timeline — change managers focus on the people affected.

Steffen Schebesta

Updated on April 23, 2024

Conversational marketing builds stronger bonds between businesses and their customers.

West Stringfellow

Updated on April 22, 2024

Orient your decisions around your customer by using this process to understand everything about them.

Nis Frome

Updated on April 22, 2024

To succeed, companies need to gain foresight by collecting and optimizing leading — not lagging — indicators.

Young Entrepreneur Council

Updated on April 22, 2024

Members of Young Entrepreneur Council discuss how companies can make the best use of their customer relationship management tools.