Customer Relationship Management Articles

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West Stringfellow West Stringfellow
Updated on April 22, 2024

Why Research Is the Key to Becoming a Customer-Focused Company

Orient your decisions around your customer by using this process to understand everything about them.

Nis Frome Nis Frome
Updated on April 22, 2024

Customer Feedback Is the Key to Predicting the Future

To succeed, companies need to gain foresight by collecting and optimizing leading — not lagging — indicators.

Young Entrepreneur Council Young Entrepreneur Council
Updated on April 22, 2024

9 Ways to Use a CRM Tool to Its Fullest Potential

Members of Young Entrepreneur Council discuss how companies can make the best use of their customer relationship management tools.

Abby Hammer Abby Hammer
Updated on April 20, 2024

7 Tips From the C-Suite for Future Customer Success Leaders

Customer success is an exciting, young field with a lot of potential for career growth for people who want to pursue it. These tips will help you to launch your CS journey.

Joe Procopio Joe Procopio
Updated on April 20, 2024

Want More Customers? Put Them at the Center of Your Product Build.

Maximize customer buy-in by putting yourself in their shoes. Here’s how writing your functional documentation can help you do it.

Michael Maximoff Michael Maximoff
Updated on April 20, 2024

How to Grow Your Business With Review Platforms

More than 90 percent of B2B buyers are more likely to purchase from a company with trusted reviews. Here’s how to stand out.

Image: Shutterstock / Built In
Chris Dowsett Chris Dowsett
Updated on April 20, 2024

Improve Your Customer Experience. Hire a Decision Scientist.

Our decision science team delivered an automated experience for customers and saved hundreds of thousands of dollars in staff time. Here’s how.

Joe Procopio Joe Procopio
Updated on April 20, 2024

Customer Success Is Not About Making Your Customers Happy

Don’t let your customer success strategy mask the flaws in your product. Instead, make sure it uncovers them.

Hal Koss Hal Koss
Updated on April 20, 2024

What Is a Customer Success Manager? What Does a CSM Do?

We asked three experienced CSMs about what the job entails.

Alli Tiscornia Alli Tiscornia
Updated on April 20, 2024

3 Skills Essential to a Customer Success Career

Customer success is a booming field, even in difficult economic times. Here are the most important skills to getting in the game.

Image: Shutterstock / Built In