Marketing Manager

Posted 5 Days Ago
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Dallas, TX
Mid level
Food • Hospitality
The Role
The Marketing Manager at Eataly develops and executes the marketing strategy for a specific location, managing a team and collaborating with senior leadership. Responsibilities include public relations, events, social media, and analytics, while protecting the brand's integrity and driving sales through targeted marketing activities.
Summary Generated by Built In

Company Description

Eataly is the world’s largest artisanal Italian food and beverage marketplace! Eataly is not a chain; each Eataly is different, with its own character and own theme – but all with the same aim... for our guests to:

  • EAT authentic Italian food at our restaurants, cafés and to-go counters
  • SHOP a selection of high-quality Italian, local and homemade products
  • LEARN through our classes and our team’s product knowledge

Job Description

The Marketing Manager oversees the planning and execution of the marketing strategy at a single Eataly location including: public relations (PR), events, education, social media and graphics. Reports directly to the Director of Store Operations and reports functionally to the Director of Marketing, PR and Communication. Manages the in-store Marketing team.

  • Partners with senior leadership in the store to build and execute a comprehensive marketing strategy and budget designed to drive awareness, traffic and sales
  • Collaborates with the corporate marketing team to understand and define national marketing programs and develop related local marketing activities
  • Manages the Marketing team: hires, assigns, schedules, trains, motivates, submits payroll and evaluates
  • Collaborates interdepartmentally to plan and execute in-store, public and private events
  • Manages relationships with celebrity chefs, business partners, producers, local organizations, public entities
  • Protects Eataly’s brand and ensures marketing activities and promotions are properly communicated both internally and externally through graphics and PR content
  • Analyzes performance and reports progress to senior leadership on a weekly basis
  • Performs other duties as required or assigned

Qualifications

  • Bachelor’s Degree in Business or Marketing
  • 4+ years of experience in marketing, with prior managerial experience
  • Experience in the food and beverage industry, ideally in Italian cuisine
  • Knowledge of Italian cuisine and culture
  • Exceptional verbal and written communication skills and relationship-building skills
  • Excellent problem-solving and business management skills
  • Knowledge of and contacts in the food industry
  • Fluency in Italian language highly preferred

Job Requirements

  • Availability to work onsite with a flexible schedule often including evenings, weekends and holidays
  • Ability to travel up to 10% of the time

Additional Information

Benefits and Perks

  • Medical, Dental, Vision Insurance
  • Paid Time Off
  • Paid Parental Leave
  • 401K with match or RRSP
  • Bonus program
  • Free family meal daily
  • Discounts at Eataly
  • Classes on products and Italian cuisine
  • Referral bonus program
  • and more!

Eataly is an equal employment opportunity employer. It is the Company’s policy to not unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, religion, national origin, age, disability or any other characteristic made unlawful to consider by applicable federal, state, or local laws. Eataly also prohibits harassment of applicants and employees based on any of these protected categories. It is also Eataly’s policy to comply with all applicable federal, state and local laws regarding consideration of unemployment status, salary history, credit/bankruptcy history and criminal background/conviction history in making hiring decisions. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.

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The Company
2,871 Employees
On-site Workplace
Year Founded: 2007

What We Do

Eataly is the world’s largest artisanal Italian food and beverage marketplace. Founded in 2007 in Turin, Eataly shares “made in Italy” on a global scale through high-quality, authentic products and the stories of their local producers.

Eataly’s goal is to make our guests incisive and informed about how to select high-quality and healthy foods. Our marketplace, interspersed with restaurants and counters, is a learning center. At Eataly, you can enjoy a meal in a restaurant, purchase the ingredients, and learn more through classes, tastings and encounters with producers. We believe that quality can be accessible to everyone, and we are dedicated to offering high-quality products at sustainable prices for both consumers and producers.

The values and philosophy of Eataly are focused on sustainability, sharing and responsiblity. Over the years, we have expanded across the globe. Today, you can find us in 16 Italian cities and in countries including: Japan, the United States, Brazil, Germany, Turkey and many others.
Eat Better, Live Better!

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