Marketing Manager

At Idera Inc, we’re proud of all of the products and services we provide to our valued customers. We’re looking for a highly skilled marketing manager to set the course for the marketing team for the assigned brand to help build and drive demand. The ideal candidate will have extensive marketing experience and a comprehensive knowledge of branding and positioning. This person must be able to lead a team of marketers, designers, product marketers, and more, to develop and execute on a comprehensive marketing strategy, driving demand and increasing the brand’s position in the market. The role also requires a deep understanding of marketing funnels, analytics, budget optimization, and strong team leadership.
Objectives of this role

• Collaborate with business and technical teams to uncover insights for developing marketing and branding strategies to increase demand, and grow the brand’s presence in the market
• Oversee and grow the marketing department
• Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures
• Develop key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable strategies and initiatives for marketing team

Responsibilities

• Lead development of marketing strategy through deep qualitative and quantitative research
• Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations
• Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales
• Conduct meetings regularly with the team to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard
• Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis
• Stay up to date on the product, market, competitors, and other noteworthy trends

Skills and qualifications

• Successful track record in senior marketing role with a technical product
• Excellent leadership, communication, and decision-making skills
• Experience in digital marketing, content marketing, events, and product marketing
• Proven ability to plan and manage budgets
•  In depth experience pulling, manipulating, and analyzing quantitative and qualitative data to build a comprehensive strategy
• Experience creating tracking tools and KPIs to monitor success
• Experience shortening lead times and sales cycles

Preferred skills and qualifications

• Experience with Salesforce
• Experience with campaign, content management, and other marketing software
• Experience in B2B software
• Desire to grow professionally through ongoing education

An Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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