Product Strategy Articles

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Brian Nordli Brian Nordli
Updated on April 24, 2024

Building a Sales Strategy for a New Product From Scratch

Pillar Booth turned its office phone booth into a coronavirus testing station. Next step: Designing a new sales strategy.

Adam Thomas Adam Thomas
Updated on April 24, 2024

What Do Product Managers Produce?

Product management, unlike many other technical disciplines, doesn’t create a discrete output. So, what should you be spending your time on?

Olivia Belitsky Olivia Belitsky
Updated on April 24, 2024

The 3 Most Important Questions for Product Managers

The fastest way to burn out as a PM is to treat all incoming work as high-priority and throw yourself at it indiscriminately. To ground yourself, ask these core questions when considering new work.

Olivia Belitsky Olivia Belitsky
Updated on April 24, 2024

The 3 Rules Successful Product Managers Follow

Follow these strategies to have the greatest possible impact on your product and team.

Image: Shutterstock / Built In
Olivia Belitsky Olivia Belitsky
Updated on April 24, 2024

What to Do When Product Theory Isn’t Your Product Reality

Take these four steps today to make a real impact on your product and team.

Olivia Belitsky Olivia Belitsky
Updated on April 24, 2024

3 Key Product Principles You Should Know

The best products solve a problem, are simple to use and spark unexpected moments of joy.

Erik Widman Erik Widman
Updated on April 24, 2024

Product Management Can Improve Your Parenting

Let’s take another look at the ways in which product management gets you ready for parenthood.

Image: Shutterstock / Built In
Adam Thomas Adam Thomas
Updated on April 24, 2024

What Is a Product Marketing Plan?

A product marketing plan is a set of tasks that helps a company launch a new product or feature. Here’s why they’re impoortant.

Image: Shutterstock / Built In
Jared Haleck Jared Haleck
Updated on April 24, 2024

Why Product-Market Fit Needs a New Definition

To better measure product-market fit, the definition needs an update.

Olivia Belitsky Olivia Belitsky
Updated on April 24, 2024

Product Managers Must Get Past Being ‘Data Driven’

Which raises the question: How do you make decisions without data?

Image: Shutterstock / Built In