Marketing Articles

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Casey Winters Casey Winters
Updated on April 27, 2024

How to Survive a Crisis, According to Eventbrite’s CPO

When the survival of your business is on the line, which tactic do you take? Which bullet do you fire? The answer is simple: all of them.

Hal Koss Hal Koss
Updated on April 27, 2024

Community-Led Growth Is Taking Tech by Storm

These startups encourage connections — not just transactions.

Mark Fiske Mark Fiske
Updated on April 26, 2024

Hey Marketers! You’re (Probably) Budgeting Incorrectly.

You’re failing to payback optimize and leaving money on the table. It’s time to get your marketing budget right.

Dr. Eric Wang Dr. Eric Wang
Updated on April 25, 2024

Here’s How to Become a Speaker at Big Events Like SXSW

You’ve got big ideas, so let’s help you get them onstage.

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 24, 2024

Is Your Unique Selling Proposition Actually Unique?

Experts from marketing, sales and CX weigh in on how to craft the best USP.

Joe Procopio Joe Procopio
Updated on April 24, 2024

How Successful Startups Avoid Selling to People Who Aren’t Buying

They discover, develop, and mine their market to find customer gold.

Brian Nordli Brian Nordli
Updated on April 24, 2024

How Do You Pivot a Marketing and Sales Strategy Built Around Events?

Sendoso revamped its customer engagement and sales strategy after all of its events were canceled.

Brian Nordli Brian Nordli
Updated on April 24, 2024

Sales and Marketing Are Often at Odds. They Don’t Need to Be.

The two sides can learn a lot from each other.

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