Marketing Articles

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Ellen Glover Ellen Glover
Updated on April 19, 2024

‘TikTok Made Me Buy It’ Is Only the Beginning

Social commerce is booming in the U.S., but it’s still years behind international markets.

Image: Shutterstock / Built in
Hal Koss Hal Koss
Updated on April 19, 2024

Event-Discovery Platforms Are Pivoting to Virtual

These companies help people find and plan in-person activities. What do they do when everyone is stuck inside?

Stephen Gossett Stephen Gossett
Updated on April 19, 2024

Use Data Mining to Predict If Your Product Will Crash and Burn

How predictive analytics saves clients and separates good customers from “harbingers of failure.”

Matthew Urwin Matthew Urwin
Updated on April 18, 2024

What Is Content Marketing?

Content marketing seeks to transform a brand into a hub where people can learn more about industry-specific topics and gather information directly from a company.

Image: Shutterstock / Built In
Stephen Gossett Stephen Gossett
Updated on April 18, 2024

A Deep Dive Into the World of Product Marketing

This product marketer is on a mission to bank the unbanked — and go for product jargon’s jugular.

Somer Simpson Somer Simpson
Updated on April 18, 2024

Adtech’s Foundations Are Cracking

Between talks of a cookie-less future and the implications of international data privacy regulations, the faults in the adtech ecosystem are becoming increasingly apparent.

Mae Rice Mae Rice
Updated on April 17, 2024

Inside Roku’s Efforts to Make TV Ads More Like Web Ads

Programmatic TV advertising isn’t a pipe dream anymore.

Michael Hines Michael Hines
Updated on April 17, 2024

How Neuroscientists Are Helping Brands Create More Effective Ads

Neurological and physiological data gathered in research laboratories is changing the way ads are made.

Norm Chait Norm Chait
Updated on April 17, 2024

Digital Out-of-Home Adtech: This Ad’s for You

Location- and time-based data help advertisers launch super-targeted campaigns.

Image: Shutterstock / Built In
David Finkelstein David Finkelstein
Updated on April 17, 2024

When IDFA Is Gone, What Should Take Its Place?

Two options have emerged as the main alternatives for mobile ad targeting.

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