Because the world moves so fast, product management is seldom a linear process. We can’t afford to let our thought processes be linear, either. Welcome to product calculus.
Product lifecycle management (PLM) is the process of maintaining and managing the performance and functionality of a product from its inception through its retirement.
I’ve built enough projects that flopped to know that it usually comes down to the same problem: The product was nothing more than a great collection of features.
What if there were a way to figure out the problems that a project would encounter before you started work on it? With a premortem, you can do just that.
