Anyone with even a passing familiarity with data and statistics has heard the old maxim “correlation is not causation.” If that's true, though, why use statistics at all?
You can compile all the data-driven analysis you like, but it’s useless unless someone in a position of power actually pays attention to it. Make sure you include the key ingredient to pique interest: context.
The proliferation of AI solutions has made big data all the rage, but you can probably find a less expensive way to generate useful, actionable insights.
Content marketing seeks to transform a brand into a hub where people can learn more about industry-specific topics and gather information directly from a company.
Business analysis and reporting refer to a comprehensive process of developing solutions to translate high-level business needs into actionable requirements.
As a product designer, it’s easy to get distracted by personal bias, stakeholder input and “trendy” ideas. The Berkshire Hathaway site focuses on the user first.
Between talks of a cookie-less future and the implications of international data privacy regulations, the faults in the adtech ecosystem are becoming increasingly apparent.
