Expert Contributors Articles

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Andres Lares Andres Lares
Updated on April 16, 2024

5 Things Employers Can Learn From a Viral Layoff Video

Adding empathy and compassion to the layoff process helps employees and can also protect a company’s reputation.

Image: Shutterstock / Built In
Caroline Strzalka Caroline Strzalka
Updated on April 16, 2024

What My Time on Sesame Street Taught Me About Founding a Tech Company

My co-founder and I met when we both worked on Sesame Street. Here’s what we learned from those days that shapes our vision as leaders.

Image: Shutterstock / Built In
Margaret Lee Margaret Lee
Updated on April 16, 2024

Essential Hard Skills Every Marketer Should Learn

From an understanding of data analytics to UX design, marketing requires a variety of hard skills from various disciplines to succeed. Here are five essential non-marketing hard skills to develop.   

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Nicky Watson Nicky Watson
Updated on April 16, 2024

Here’s How to Make the Data Marketplace Safer for Consumers

Companies can and should be more careful when it comes to gathering and using consumer data.

Image: Shutterstock / Built In
Adam Thomas Adam Thomas
Updated on April 15, 2024

Accuracy vs. Precision: What’s the Difference?

Accuracy and precision may seem like the same thing, but understanding the distinction between them will let you level up your product management skills.

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 Ari Krzyzek Ari Krzyzek
Updated on April 15, 2024

How Machine Learning Tools Can Enhance UX Design

A plethora of new technologies promise to shake up the work of the UX designer. Our expert explains how to get the most out of them.

Image: Shutterstock / Built In
Nick Babich Nick Babich
Updated on April 15, 2024

Use Breadcrumbs to Improve Your Website’s Navigation

Breadcrumbs are a secondary navigation system that you can include to improve your website’s usability. This guide will help you get started with them.

Sergey Gladkiy Sergey Gladkiy
Updated on April 15, 2024

User-Centered Design: A Primer for UX Designers and Researchers

It may seem obvious that good design takes user needs into account but that hasn’t always been the case. Here’s an introduction to user-centered design and why it’s the core of great UX.

Adam Thomas Adam Thomas
Updated on April 15, 2024

What Is Stakeholder Management?

Stakeholder management is the process by which you organize, manage and improve your relationships with the people who impact your product’s decisions. Here’s why it’s crucial.

Image: Shutterstock / Built In
Danny Sapio Danny Sapio
Updated on April 15, 2024

10 UX Design Lessons I Learned While Building My Product From Scratch

Building a product for the first time was one of the best learning experiences of my career. Here are 10 things I learned, including what I did well and what I would have changed.