Expert Contributors Articles

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Grant Shirk Grant Shirk
Updated on April 19, 2024

4 Principles to Inspire a Truly Data-Driven Culture

To start, stop neglecting your data.

Todd Shepherd Todd Shepherd
Updated on April 19, 2024

Data Belongs to Everyone

When each user in an organization views data as a personal resource, they can get overly comfortable modifying it until it’s polluted. To avoid this problem, recalibrate your approach so that data is considered a shared resource.

Edward Hearn Edward Hearn
Updated on April 19, 2024

Correlation Is Not Causation. Except When It Is.

Anyone with even a passing familiarity with data and statistics has heard the old maxim “correlation is not causation.” If that's true, though, why use statistics at all?

Edward Hearn Edward Hearn
Updated on April 19, 2024

Make Company Leadership Stop Ignoring Your Analytics

You can compile all the data-driven analysis you like, but it’s useless unless someone in a position of power actually pays attention to it. Make sure you include the key ingredient to pique interest: context.

Ruth Burr Reedy Ruth Burr Reedy
Updated on April 19, 2024

Google Analytics 4: What You Need to Know Now

A quick-and-dirty guide to the big changes coming in 2023.

Image: Shutterstock / Built In
Edward Hearn Edward Hearn
Updated on April 19, 2024

Why Data Collection Methods Matter More Than Sheer Data Volume

More data can actually hurt when the collection methods are ignored.

Edward Hearn Edward Hearn
Updated on April 19, 2024

Are You Wasting Money on Big Data?

The proliferation of AI solutions has made big data all the rage, but you can probably find a less expensive way to generate useful, actionable insights.

Matthew Urwin Matthew Urwin
Updated on April 18, 2024

What Is Content Marketing?

Content marketing seeks to transform a brand into a hub where people can learn more about industry-specific topics and gather information directly from a company.

Image: Shutterstock / Built In
Edoardo Romani Edoardo Romani
Updated on April 18, 2024

What Is Business Analysis and Reporting?

Business analysis and reporting refer to a comprehensive process of developing solutions to translate high-level business needs into actionable requirements.

Image: Shutterstock / Built In
David Wang David Wang
Updated on April 18, 2024

Why the Berkshire Hathaway Site Is a Master Class in Human-Centered Design

As a product designer, it’s easy to get distracted by personal bias, stakeholder input and “trendy” ideas. The Berkshire Hathaway site focuses on the user first.