Expert Contributors Articles

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Dave Perretz Dave Perretz
Updated on April 22, 2024

To Align Your Team, Lead by Repetition

A strategy, no matter how sophisticated, is useless if nobody in an organization follows it. As a leader, one of the best ways to align a team with your vision is simple: repetition.

Jason Cottrell Jason Cottrell
Updated on April 22, 2024

What the Rise of Fashion Chatbots Tells Us About AI’s Role in New Experiences

The effective use of chatbots in retail settings offers a framework for how to harness this technology in other scenarios.

Kate Brodock Kate Brodock
Updated on April 22, 2024

Don’t Think You Need an Advisory Board? You Should Reconsider.

For early stage companies, advisory boards can serve as vehicles of growth.

Frederic Kerrest Frederic Kerrest
Updated on April 22, 2024

I Co-Founded Okta and Then I Nearly Killed It. Here’s How We Survived.

In 2011, Ben Horowitz gave our startup this advice to bring us out of a death spiral. Now we’re a $30 billion dollar company.

Peter Follows Peter Follows
Updated on April 22, 2024

Here’s What Businesses Can Learn From Aaron Rodgers’ Season-Ending Injury

Success cannot and should not depend on one person alone.

Image: Shutterstock / Built In
Bronislav Gorbachev Bronislav Gorbachev
Updated on April 22, 2024

Your Value Proposition Only Needs 7 Words

You’ll only get a few minutes of real attention from a client or investor, so make them count.

Image: Shutterstock / Built In
Thomas Falk Thomas Falk
Updated on April 22, 2024

Five Ways SaaS Businesses Can Succeed in an Era of Radical Change

As the world turns to cloud-supported work, the founders of new SaaS companies must embrace change, think big and target what’s missing in the market.

Amy Radin Amy Radin
Updated on April 22, 2024

How Your Company Can Break Old Paradigms

Going back to pre-pandemic methods and assumptions means your company misses the opportunity to adapt to today’s realities. These are seven rules to help recognize and break old paradigms that no longer work.

Young Entrepreneur Council Young Entrepreneur Council
Updated on April 22, 2024

15 Expert Tips for Giving a Business Pitch Over a Video Call

In this new normal, you're likely to have to make pitches over video for the time being. Members of Young Entrepreneur Council offer strategies for giving a quality presentation in an online format.

Young Entrepreneur Council Young Entrepreneur Council
Updated on April 22, 2024

14 Solutions For Building a Culture of Adaptability in the Workplace

Members of Young Entrepreneur Council offer their best advice for creating and promoting adaptability in your company culture during uncertain times.