A shared vision, developed through strategy, means that your team and stakeholders have the same mental model for your future product. Good strategy takes you from where you are to where you want to be.
UX jobs are increasingly asked to bundle other skills. That combination may lead to problems, but there are ways you can make these “mega-roles” work for you.
Many product creators make a common but costly mistake — they focus too much on the business’ objectives and forget about their users. As a result, the products they design suffer from bad UX.
