Corporate Innovation Articles

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Marc Benioff Marc Benioff
Updated on April 15, 2024

Why Salesforce’s Biggest Customer Hated Our Product

In 2013, we nearly lost our largest account for one simple reason: They hated Salesforce. Here’s how we kept their business.

Bob Meers Bob Meers
Updated on April 15, 2024

Why Startups Are Poised to Lead the Bioplastics Revolution

As consumers grow wary of greenwashing, startups are in a unique position to differentiate themselves in the bioplastic industry. Here’s why.

Image: Shutterstock / Built In
Marc Randolph Marc Randolph
Updated on April 15, 2024

We Pitched Netflix to Blockbuster. They Laughed Us Out of the Building.

It was 2000. We were in the middle of the dot-com boom but hemorrhaging cash. We needed a $50 million buyout — and fast.

Sameer Maskey Sameer Maskey
Updated on April 15, 2024

How to Build an AI-Ready Workforce

Training and upskilling can prepare employees for the age of artificial intelligence.

Image: Shutterstock / Built In
Image: Shutterstock / Built In
Diane Swint Diane Swint
Updated on April 12, 2024

5 Tips for Launching a Successful Workplace Food Program

Here’s the recipe for a perk that can attract new employees and keep current ones happy.

Image: Shutterstock / Built In
Jeff Bezos Jeff Bezos
Updated on April 12, 2024

My Secret to the Success of Amazon? Being OK With Spectacular Failure.

I left a successful career at a hedge fund to found Amazon. Here’s why my gamble paid off.

Michael Hines Michael Hines
Updated on April 10, 2024

What Is ‘Beauty Tech’ and How Is It Changing the Cosmetics Industry?

Social media, IoT and AI are shifting how the world’s biggest beauty brands connect with consumers.

David Appel David Appel
Updated on April 10, 2024

10 Small Business Tech Trends Defining 2023 

Technology is vital for small businesses. Here are 10 small business tech trends that are defining 2023, their potential benefits, and how to prepare for them. 

Image: Shutterstock / Built In
Ursula Burns Ursula Burns
Updated on April 10, 2024

How I Saved Xerox From a Near-Death Experience

I became CEO of Xerox at the height of a global recession. I knew we had to diversify — and fast.

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