Big Data Articles

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Jenny Lyons-Cunha Jenny Lyons-Cunha
Updated on December 18, 2024

What Is Datafication?

From fitness trackers to music streaming apps, datafication converts users’ actions into valuable insights that help organizations optimize their operations, make predictions and provide more personalized experiences.

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Jenny Lyons-Cunha Jenny Lyons-Cunha
Updated on December 16, 2024

What Is Data Poisoning?

Data poisoning allows digital saboteurs to compromise AI models during training. Here’s how.

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Jenny Lyons-Cunha Jenny Lyons-Cunha
Updated on December 13, 2024

What Is Dark Data?

As data creation skyrockets, companies often lack the resources to use it all, causing terabytes of dormant information to accumulate. This ‘dark data’ drives up costs, creates regulatory risks and increases exposure to data breaches.

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Edward Hearn Edward Hearn
Updated on November 27, 2024

Nominal Data vs. Ordinal Data: What’s the Difference?

Ordinal data can be classified and ranked, whereas nominal data is categorized without any specific hierarchy. Let’s explore how these two data types stack up against each other and others.

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Alyssa Schroer Alyssa Schroer
Updated on November 26, 2024

What Is Big Data in Marketing? 32 Examples.

These companies leverage data insights for marketing and advertising purposes.

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Margo Steines Margo Steines
Updated on November 12, 2024

10 Top Data Broker Companies

Data broker companies collect, clean up, analyze and sell access to data about individuals and organizations. These are the top data brokers to know.

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Manuel Silverio Manuel Silverio
Updated on November 07, 2024

What Is Data Warehousing?

Data warehousing provides access to information for supporting business intelligence activities. Data warehouses are digital environments for data storage.

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Matt Richard Matt Richard
Updated on November 07, 2024

How AI and Intelligent Data Transformed a Major Labor Union

The LiUNA labor union serves a large and wide-ranging array of workers across various industries. Our expert explains how it used AI to upgrade its legacy systems.

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Daniel Pearson Daniel Pearson
Updated on November 05, 2024

Google Is Keeping the Cookies. What Should You Do?

Google shifted its policy to keep third-party cookies. How can you ensure you keep user data safe?

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Farah Kim Farah Kim
Updated on November 04, 2024

What Is Entity Resolution? Why Should Businesses Care?

Entity resolution is a time-consuming but vital step both for compliance and for generating useful insights. Fortunately, our expert shows you an easier way to conduct this step.

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