Trade Marketing Manager - Stanley

Posted 2 Days Ago
Be an Early Applicant
Leggiuno, Varese
Mid level
Consumer Web
The Role
As a Trade Marketing Manager, you will enhance promotional activities, collaborate with sales for customer insights, manage product portfolios, and analyze market trends to drive positioning and pricing strategies. You'll also implement marketing campaigns aligned with corporate guidelines and work with European marketing teams.
Summary Generated by Built In

What You’ll Do

As a Trade Marketing Manager - Stanley you’ll be part of our Marketing team located in Italy You’ll get to: 

  • Create and improve promotional activities for retailers or end customers (sell in & sell out) 
  • Work alongside the Sales team to understand customers’ needs and alongside other teams to implement developments projects.
  • Cooperate to draw up and launch plans and promotional initiatives consistent with the Company’s strategy and in liaison with Sales Dep.
  • Analyze and manage product portfolios.
  • Collaborate to select new products according with European Marketing, that are in line with local market trends and targets.
  • Monitor markets and competitors, understanding customer needs and new opportunities to increase market share.
  • Manage positioning and pricing.
  • Implement/respect Corporate’s brand guidelines and work together with external agencies.
  • Create and implement marketing and communication campaigns, offline or online.
  • Carry out marketing initiatives cooperating with European marketing. 

Who You Are

You always strive to do a good job…but wouldn’t it be great if you could do your job and do a world of good? You care about quality – at every level. You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it. You also have: 

Interpersonal skills
Negotiating skills as well as confident appearance
High level of self-motivation and capable of raising enthusiasm in others
High level of strategic and conceptual competence as well as organizational & communication skills
Fluent in spoken and written English
Sound knowledge of MS Office

Bachelor’s degree in business studies (or similar) with a focus on Marketing

Proved experience in Product Marketing / Trade Marketing Specialist

Experience with products

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

The Company
HQ: New Britain, CT
26,297 Employees
On-site Workplace

What We Do

For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.

You repair your home and car with the tools we provide. Your car and your phone are secured with our fasteners. The things you value most can be protected by our security systems. And the roads you drive on, the bridges you cross, the energy you consume, all of these most likely came to you via one of our infrastructure systems.

We join forces to bring together the best of the best to create practical, meaningful products and services that make life easier—empowering people to do better, safer, more significant work. Innovation and excellence have powered our success, but we know there’s more we can do for the world and those who make it. Across our businesses, we’re investing in breakthrough innovation and digital excellence, striving for outperformance and increasing our focus on social responsibility.

We define success as: delivering value to our customers, colleagues and communities. Our commitment to quality, safety and sustainability helps us on our path to becoming the type of uniquely human-centered global industrial company that keeps every stakeholder in mind, while helping to make the world better.

Similar Jobs

UL Solutions Logo UL Solutions

Portfolio Marketing Lead - Horizontal Services Safety and Innovation

Automotive • Professional Services • Software • Consulting • Energy • Chemical • Renewable Energy
Hybrid
Carugate, Milano, ITA
15000 Employees
90K-135K Annually
2 Locations
2544 Employees
Milano, ITA
10755 Employees

Similar Companies Hiring

Munchkin, Inc. Thumbnail
Kids + Family • Enterprise Web • eCommerce • Consumer Web • 3D Printing
Milton, Ontario
325 Employees
News 12 Thumbnail
News + Entertainment • Digital Media • Consumer Web
Bethpage, NY
400 Employees
Hedra Thumbnail
Software • News + Entertainment • Marketing Tech • Generative AI • Enterprise Web • Digital Media • Consumer Web
San Francisco, CA
14 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account