Munchkin is on a mission to be the “World’s Most Loved Baby Lifestyle Brand” through ingenuity, love, and innovation.
WHY Brands Inc., a parent company of Munchkin and Curio Home Goods, focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY’s vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 350+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!
We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation. Not only were we honored by LA Business Journal as The Most Sustainable Company of 2022, we were also humbled to be honored on the 2023 Fast Company’s annual “Brands That Matter” list.
We put our heart into everything we do, from innovating new products to our packaging & brand design. We are honored to have our work recognized with over 250 international product and brand design awards.

Munchkin, Inc. Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
Bentonville, Arkansas, USA
Harrogate, England
Milton, Ontario, CAN
Redlands, California, USA
Van Nuys, California, USA
Wakefield, England
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What the Team is Saying

Kim Lapage
Anya Schultz
Nazneen Motiwala

Articles We're In

Image: Shutterstock
Ellen Glover Ellen Glover
Published on November 15, 2024

55 Innovative Retail Tech Companies You Should Know

These retail tech companies are reimagining the way we shop.

Brooke Becher Brooke Becher
Updated on November 25, 2024

40 Companies With the Best Health Insurance Benefits

Job seekers want to work for employers that will invest in their overall well-being — and companies are listening.

Image: Shutterstock
Margo Steines Margo Steines
Updated on October 28, 2024

23 Companies That Are Sustainable

Companies that are sustainable implement business practices intended to help preserve the environment and its resources.

Photo: Shutterstock

Awards

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