Global Head of Marketing Cutting Tool Solutions (f/m/d)

Posted 2 Days Ago
Be an Early Applicant
5 Locations
Senior level
Healthtech
The Role
The Global Head of Marketing Cutting Tool Solutions will develop and implement marketing strategies, focusing on product communication and target group-oriented marketing. Responsibilities include planning global marketing activities, leading a team, and managing the marketing budget to support sales efforts and enhance global positioning.
Summary Generated by Built In

100,000 products and tools made of the strong metals tungsten and molybdenum: This has been our mission and passion for over 100 years, shared by 11,000 employees all over the world.

We at the Plansee Group still have big plans – and we will get even better with you! Become part of our team!

We are looking for an experienced Global Head of Marketing Cutting Tool Solutions  (m/f/d) for our division Cutting Tool Solutions to take responsibility for the development and implementation of our marketing strategies. The focus will be on both product-oriented and target group-oriented communication within our Cutting Tool Solutions Division. In this key position, you will report directly to the Director Marketing & Communication and play a key role in the global positioning of our company, as well as our products and solutions.

Your tasks:

  • Developing a holistic marketing and communication strategy for the Cutting Tool Solution Division, based on the strategic directives from the group level

  • Central planning of global marketing and communication activities regarding products, solutions & services as well as our market segments and target groups

  • Implement a cross-media communication plan and implement an effective communication mix (online and offline) along the entire customer journey including innovative digital marketing initiatives, trade fairs and events that inspire our target groups

  • Support sales in generating leads and work closely with the sales team to support sales activities

  • Lead a global team of approximately 20 employees, strategically develop the department, and take responsibility for the central marketing communication budget as well as planning and controlling the departmental budget

  • Actively driving the development of the department towards a strategically aligned unit with a greater impact on the efficiency and effectiveness of marketing activities

  • Guiding and advancing the marketing change process to transform the department from a service-oriented to a strategically impactful one

Your profile:

  • Degree in Marketing, Economics and/or Business Administration or comparable professional long term experience in international Industrial Marketing (cutting tools if possible), Strategic Marketing and Global Marketing

  • Superior written and verbal communication skills in English; additional German skills are of advantage

  • Strong expertise in Branding, Marketing & Communication, graphic aesthetics and storytelling

  • High level of responsibility, with strong persuasive and implementation skills

  • Well-developed leadership capabilities with a proven ability to lead and inspire a team of internal and external members

  • Ability to foster a supportive team environment and drive a change process

Strong benefits:

  • Directly influence the success of the CERATIZIT Group by driving impactful marketing strategies

  • Opportunity to work in a dynamic and international environment, where you can lead and develop a team

  • Access to continuous learning and development opportunities within a leading global company

  • Engage with various stakeholders worldwide, which can enhance your professional network and skill set

We are also open to discussing an alternative place of employment as indicated. Please mention your desired location in your application.


 

Antonia Wachter | Team Lead Recruiting D-A-CH | +43 (5672) 6002329 | DEU.CERATIZIT Deutschland GmbH

The Company
Mamer
2,092 Employees
On-site Workplace

What We Do

The Plansee Group
We specialize in the processing of molybdenum and tungsten. Ceratizit processes tungsten carbide into tools. Plansee processes molybdenum and tungsten metals into semifinished products and components.

The supply of our key raw materials molybdenum and tungsten is also guaranteed. Global Tungsten & Powders supplies tungsten and tungsten carbide powder both to the Plansee Group as well as to external customers. Molymet supplies molybdenum powder

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