Sr. Social Media Specialist

About Lyra Health

Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, 20 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.

About the Role

We are looking for a creative and results-driven social media senior specialist to join Lyra’s social media team. This role will focus on social media content and campaigns—building up our brand social presence across key channels and developing social-led creative for integrated campaigns. The right candidate is a talented writer and content visionary who can creatively elevate Lyra’s brand, unique voice, and insight, while authentically tapping into emerging trends and conversations. The candidate should be a storyteller who is excited to work in the mental health space and immerse themselves in understanding the audiences we serve, including clients receiving care, the providers delivering that support, and employers looking to expand benefits for their teams. This person should also understand that individual identity is a core component of mental health, and be able to blend sensitivity, awareness, and logic with a passion for advocacy.

Responsibilities:

• Be the voice of Lyra on social media, oversee daily monitoring, tracking, and community management of all channels
• Own proactive engagement with industry and trending conversations, fostering engagement within the mental health community and build a thriving Lyra social media community
• Ensure brand consistency in copy and creative through tone, voice and terminology
• Foster engagement and build a thriving social media community
• Serve as an advocate for mental health
• Manage our editorial calendar and own content planning with oversight from head of social
• Own our editorial and publishing workflows, including scheduling, approvals, and message tagging, within Sprout Social and Asana
• Make ongoing recommendations for net new content formats and creative optimizations
• Ensure DEIB and real-time world event considerations are applied to all content
• Drive cross-functional and social-led campaigns, while overseeing all evergreen editorial and social-led content
• Copywriting, editing, and creative development of social-led content and cross-functional campaigns
• Ability to work collaboratively with a design and video team, familiarity with Canva
• Identify and quickly act on real-time content opportunities
• Collaborate effectively with cross-functional teammates in Product Marketing, Events, Content, Growth Marketing, Provider Marketing, Customer Marketing and more 
• Comfortable working with executives and subject matter experts (clinicians, product leaders, etc.)
• Own weekly internal digests for employee advocacy and customer mentions
• Use our advocacy tool, email, and Slack to manage employee advocacy and key customer mentions
• Craft weekly internal comms digests and share with head of social for approval 
• Report on monthly performance, quarterly social listening, and as-needed social media audits
• Measure our progress and make optimization recommendations using insights from our social media tool, Sprout Social
• Publish reports in Slack and on Confluence
• Support the development and expansion of our core social media strategy and social-led programming
• Identify new opportunities to elevate Lyra’s social media presence and programming
• Support Head of Social with day-to-day needs 
• Potential to own the launch and management of net new social media channels (i.e. Instagram, TikTok)

Qualifications:

• 5+ years of social media marketing; diverse industry (i.e. tech, healthcare, lifestyle, etc.) and audience (i.e. B2B, B2C) background preferred
• Strong knowledge of major social platforms (LinkedIn, X, Facebook, Instagram, TikTok) and social media tools (e.g., Sprout Social, Canva)
• Demonstrated experience developing social media content and copy that drives engagement with key audiences and supports business goals
• Ability to understand key target audiences and utilize content and tactics to reach each effectively
• Excellent writing, editing, and proofreading skills
• Keen eye for detail, including attention to word interpretation
• Strong project management skills 
• Demonstrated ability to work cross-functionally 
• Self-motivated with the ability to work independently, collaborate cross-functionally, and prioritize effectively in a dynamic environment 
• Strong proficiency with visual design tools (Figma, Adobe Creative Suite) and project management tools (i.e. Asana, JIRA) a plus

"We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.

By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra. We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR. Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives. If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form. This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights outside of the United States, please contact [email protected]. For more information about how we use and retain your information, please see our Workforce Privacy Notice."