Sr. Product Marketing Manager

Posted 11 Days Ago
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São Paulo
Senior level
Internet of Things • Analytics
The Role
The Sr. Product Marketing Manager will lead marketing strategies and execution, managing product introductions, launching products, and supporting teams in Latin America.
Summary Generated by Built In

Responsibilities :

Product Marketing Manager
Role Summary:
As the Product Marketing Manager at Lexmark, you will play a pivotal role driving the marketing strategy and execution for our product portfolio. You will work closely with cross-functional teams, including product portfolio, planning, marketing, among others, to ensure successful product launches, maximize sales revenue, market share, and company profitability. You must be a proactive communicator and a data-driven decision-maker. This role report to the Field Marketing Manager for the Americas.

Key Responsibilities

  • Manage new product introductions, including:
  • Support the product portfolio and sales team to define the product roadmap that best fits the market needs in Latin America with data-driven information.  
  • Follow up closely everything needed to an on-time product launch, such as part number readiness, communication to sales and other related areas.
  • Prepare and deliver product training and presentations.
  • Support Sales and other teams in more technical questions.
  • Support the Product Portfolio and Pricing team on the price definition and price list updates. 
  • Assist the sales team with main RFP/Tender.
  • Manages special product requests from end to end.
  • Organize and support hospitality and/or product events in Brazil and LATAM

Main Requirements and Qualifications:

  • Education: Bachelor’s degree in marketing, Business, Engineering, or a related field. An MBA or relevant advanced degree is a plus.
  • Experience: Proven experience in product marketing, preferably in a similar industry.
  • Skills: Strong analytical skills, excellent communication and presentation abilities, and proficiency in project management. Strategic thinking and problem-solving skills, with the ability to manage complex projects and prioritize tasks effectively.
  • Collaboration: Ability to work effectively with cross-functional teams including marketing, sales, portfolio, planning, among others.
  • Flexibility: Willingness to travel and support events in Brazil and LATAM.
  • Languages: Strong written and verbal communication skills in English, Spanish and Portuguese. 

How to Apply ?

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Top Skills

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The Company
HQ: Lexington, Kentucky
10,666 Employees
On-site Workplace
Year Founded: 1991

What We Do

Lexmark creates cloud-enabled imaging and IoT technologies that help customers worldwide quickly realize business outcomes. Through a powerful combination of proven technologies and deep industry expertise, Lexmark accelerates business transformation, turning information into insights, data into decisions, and analytics into action.

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