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At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.
To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.
Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.
If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.
WHAT YOU’LL DO
Braze seeks a paid social lead to build and execute our Americas and EMEA paid social strategies. As a key Global Digital Marketing team member, you will work alongside colleagues based in diverse regions. Reporting to the Director of Digital Marketing, this role will collaborate with cross-functional marketing teams to develop and execute the Americas and EMEA paid social strategies as part of holistic, multifaceted global campaigns.
This role will design, execute, and optimize global paid social campaigns within the Americas and EMEA. Your primary focus will be determining which paid social channels to invest in, generating pipeline, and optimizing pipe-to-spend ratios through bid optimizations, A/B split testing, and landing page optimizations.
The ideal candidate must have experience running AMER and EMEA paid social campaigns, a data-driven mindset, and the ability to work in a fast-paced, changing environment.
Responsibilities:
- Own the development of a results-driven paid social media strategy to enhance brand visibility, engagement, and conversion.
- Design, execute, and optimize paid social campaigns across self-serve platforms in the Americas and EMEA region, with an emphasis on LinkedIn, to drive lead gen and re-engagement and deliver against clear KPIs.
- Oversee all efforts on paid social planning, including creative briefing (video, static, landing page), ad copywriting, target analysis, campaign structure, and goals.
- Continuously monitor campaign performance, conduct data analysis, conduct A/B tests, and implement effective optimization strategies to improve key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
- Work closely with regional teams to share learnings from campaigns and implement learnings from other regions.
- Collaborate with the organic social team to ensure alignment between paid social and organic social efforts, leveraging organic insights for paid campaigns.
- Stay on top of recent industry trends applicable to social channels.
WHO YOU ARE
- 5+ years of hands-on experience within paid social, including management of a high volume of active campaigns.
- Foundational knowledge of platform algorithms, ad products, optimization levers, and LinkedIn, Facebook, Instagram, and Twitter roadmap is required. Reddit, Pinterest, TikTok, and Snap are a plus.
- Experience managing six-figure quarterly budgets and the ability to make informed decisions on budget allocation based on performance data.
- Experience managing creative production for social channels.
- Excellent written, verbal, and visual communication skills with a strong attention to detail
- Demonstrated critical thinking and decision-making skills to navigate obstacles, propose solutions, and resolve issues promptly.
- B2B Saas or prior agency experience preferred.
- English and Portuguese fluency are required; strong written and verbal English skills are essential. Spanish fluency is good to have.
WHAT WE OFFER
Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here. More details on benefits plans will be provided if you receive an offer of employment.
From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:
- Competitive compensation that may include equity
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
- A curated in-office employee experience, designed to foster community, team connections, and innovation
- Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
- Employee Resource Groups that provide supportive communities within Braze
- Collaborative, transparent, and fun culture recognized as a Great Place to Work®
ABOUT BRAZE
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.
Braze is proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore. In 2025, we were recognized as one of Built In’s Best Places to Work. In 2024, we were included in U.S. News & World Report’s Best Companies to Work For (Top 10%) and recognized in Great Place to Work’s Fortune Best Medium Workplaces, Fortune Best Workplaces in Technology, Fortune Best Workplaces for Parents, and Fortune Best Workplaces for Women.
Additionally, we were featured in Great Place to Work UK’s Best Workplaces, Best Workplaces in Europe, Best Workplaces for Development, Best Workplaces for Wellbeing, Best Workplaces for Women, and Best Workplaces in Technology.
You’ll find many of us at headquarters in New York City or around the world in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, Singapore, São Paulo, Seoul, Sydney and Tokyo – not to mention our employees in nearly 50 remote locations.
BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER
At Braze, we strive to create equitable growth and opportunities inside and outside the organization.
Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.
We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.
Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.
Top Skills
What the Team is Saying
What We Do
At Braze, we believe in the passion of our people. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony.
We thrive when people add their unique perspectives to our ever-growing teams—and we strive to empower you to make an impact that fuels both you, and our business.
Why Work With Us
At Braze, we believe in the passion of our people. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony.
We thrive when people add their unique perspectives to our ever-growing teams—and we strive to empower you to make an impact that fuels both you, and our business.
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Braze Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
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