Social Media Specialist

About Lyra Health

Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, 20 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.

About the Role

We are looking for a creative and results-driven social media specialist to join Lyra’s social media team. This role will support the day-to-day management of Lyra’s social media channels and community—including managing our tools and workflows, reporting and monitoring, community management, and content development. The right candidate knows the ins and outs of social media channels, tools, and analytics, is a strong writer and content creator, and is passionate about the ever-changing social media landscape. This candidate should be excited to learn and grow as part of a social media team and passionate about working in the mental health space. They should also understand that individual identity is a core component of mental health, and be able to blend sensitivity, awareness, and logic with a passion for advocacy.

Responsibilities:

• Copy and creative development for evergreen editorial and social-led content
• Ability to work collaboratively with a design and video team, familiarity with Canva 
• Identify and quickly create proposals for real-time content opportunities
• Collaborate effectively with cross-functional teammates in Product Marketing, Events, Content, Growth Marketing, Provider Marketing, Customer Marketing and more 
• Potential to contribute to strategy-building for key cross-functional and social-led campaigns and content
• Content management for employee advocacy and customer advocacy
• Distribute key content to employee advocacy tool for approval
• Monitor and track key customer mentions for distribution
• Content scheduling, publishing, and real-time calendar optimization 
• Own the majority of content drafting, scheduling, and tagging within Sprout Social and Asana
• Ensure DEIB and real-time world event considerations are applied to all content
• Daily monitoring and community management of all channels
• Own reactive engagement and tracking of brand mentions, comments, and messages, adhering to engagement playbook
• Ensure brand consistency in copy and creative through tone, voice, and terminology
• Foster engagement and build a thriving social media community
• Serve as an advocate for mental health
• Own inbound requests from cross-functional partners for social media content, reporting, listening, etc. 
• Use Sprout Socialand Asana to manage, prioritize, and assign requests 
• Support the development and expansion of our core social media strategy and social-led programming
• Identify new opportunities to elevate Lyra’s social media presence and programming
• Support Head of Social and Senior Social Media Specialist with day-to-day needs 
• Potential to own the launch and management of net new social media channels (i.e. Instagram, TikTok)

Qualifications:

• 2+ years of social media marketing; diverse industry (i.e. tech, healthcare, lifestyle, etc.) and audience (i.e. B2B, B2C) background preferred
• Knowledge of major social platforms (LinkedIn, X, Facebook, Instagram, TikTok) and social media tools (e.g., Sprout Social, Canva)
• Experience developing social media content and copy that drives engagement with key audiences and supports business goals
• Excellent writing, editing, and proofreading skills
• Keen eye for detail, including attention to word interpretation
• Project management skills 
• Self-motivated with the ability to work independently, collaborate cross-functionally, and prioritize effectively in a dynamic environment 
• Proficiency with visual design tools (Figma, Adobe Creative Suite) and project management tools (i.e. Asana, JIRA) a plus
• Experience with influencer, paid, and employee advocacy programs a plus

"We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.

By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra. We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR. Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives. If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form. This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights outside of the United States, please contact [email protected]. For more information about how we use and retain your information, please see our Workforce Privacy Notice."