Senior Analytics Architect (Adobe Customer Journey Analytics)

Who We Are

In 2021, Poatek was acquired by WillowTree, an award-winning digital product consultancy recognized as one of the fastest growing and best places to work in the United States. Now a TELUS Digital, with offices across the globe, we continue to partner with the world’s leading brands, such as HBO, PepsiCo, Domino’s and more, to design, build, and transform their digital products and strategies. We’re looking to grow our Poatek offices in Brazil with top talent excited to collaborate with team members across the globe to deliver innovative solutions for our clients.

Location and Flexibility

This is a hybrid role that allows you to work from either our São Paulo or Porto Alegre office. 

• In São Paulo, you can work for two days per week or eight days per month
• In Porto Alegre, you have the option to work for three days per week or 12 days per month. 

This setup promotes in-person innovation, collaboration, and connection with both local and visiting team members from other offices. Our flexible approach ensures that you can work from different locations while still enjoying the benefits of office culture.

The Opportunity

As a Senior Analytics Architect, you’ll collaborate with clients and develop a robust analytics plan to track and measure progress. You’ll aggregate and surface product insights, such as user behaviors, to guide multidisciplinary teams throughout the product development lifecycle. This role requires expertise in Adobe Customer Journey Analytics.

Responsibilities

• Lead outcomes workshops with clients to understand their business goals and translate them into trackable outcomes within products
• Audit, select, and recommend the best analytics tool to suit client needs (e.g. Adobe Analytics/CJA, Google Analytics, Mixpanel, Amplitude)
• Dive into technical documentation and collaborate closely with engineers to integrate analytics into the codebase
• Use storytelling to present complex data in ways that are meaningful and actionable for our clients and teams
• Construct user-friendly dashboards that illustrate the value of data

Qualifications

• 5-7 years of experience developing and executing an analytics strategy for clients and/or products
• Created analytics tracking specifications for web and/or mobile products that are being used in production
• You’ve worked with clients’ business or marketing teams in an agency or have worked with stakeholders in a product setting using data and reporting to guide product decisions and roadmaps
• Strong business sensibilities and can effectively identify and translate high-level business objectives to reportable metrics
• You can effectively communicate and present complex data in meaningful and actionable ways to clients and multidisciplinary product teams (e.g. engineers and designers) to guide product-decisions
• Experience evaluating a breadth of tools and platforms, specifically Adobe Analytics / Adobe CJA  (Amplitude, Mixpanel, and Google Analytics are a bonus!)— and can guide clients in selecting the ideal tool for their needs
• You're a data advocate and can both articulate and demonstrate the value of data to clients and project teams

Bonus Points

• Experience working with marketing teams to implement growth-specific tools or platforms like Segment, Braze, or Branch
• Mobile analytics or e-commerce experience
• You’ve helped a client migrate from one analytics tool to another

Why Poatek / WillowTree?

In addition to being part of an international and innovative consultancy company, you will have:

• Flexible hours and autonomy
• Work with cutting edge technologies
• Partner with global and relevant brands in the market
• Collaborative team and learning ecosystem
• Career development plan & growth
• Internacional travel opportunities (optional)

Some of our benefits: 

• Health and dental plan
• Life insurance
• Monthly voucher for meals, culture, education, health and mobility
• Child care assistance and more!

Equality is a principle here at Poatek. We are committed to building an inclusive team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Therefore we provide equal employment opportunities to all employees and applicants regardless of race, color, religion, gender identity, sexual orientation, national origin, age, or disability.

We will only use the information you provide to process your application and to produce tracking statistics. Since we do not request personal data deemed sensitive, we ask you to abstain from sharing those information with us.

For more information on how we use your information, see our Privacy Policy.