Regional Marketing Manager – DCPC

Pierre Fabre is the 2nd largest dermo-cosmetics laboratory in the world, the 2nd largest private French pharmaceutical group and the market leader in France for products sold over the counter in pharmacies.

Its portfolio includes several medical franchises and international brands including Pierre Fabre Oncologie, Pierre Fabre Dermatologie, Eau Thermale Avène, Klorane, Ducray, René Furterer, A-Derma, Naturactive, Pierre Fabre Oral Care. 

Established in the Occitanie region since its creation, and manufacturing over 95% of its products in France, the Group employs some 10,000 people worldwide. Its products are distributed in about 130 countries. 86% of the Pierre Fabre Group is held by the Pierre Fabre Foundation, a government-recognized public-interest foundation, while a smaller share is owned by its employees via an employee stock ownership plan. 

In 2019, Ecocert Environment assessed the Group’s corporate social and environmental responsibility approach in accordance with the ISO 26000 sustainable development standard and awarded it the “Excellence” level.

Pierre Fabre is recognized as one of the "World's Best Employers 2021" by Forbes. Our group is ranked in the Top 3 in the cosmetics industry and in the Top 10 in the pharmaceutical industry worldwide. 

Your mission

APAC Regional Team is currently based in Hong Kong and will relocate to Singapore in 2026
GENERAL MISSION OF THE POSITION

To support the Regional Marketing Director in managing DCPC business, this role has key missions as below:

• Key territories of APAC Region: Korea, Japan, Australia, Taiwan, Singapore and Vietnam
• Support key territories of Asia Export: Malaysia, Philippines, and India
• Scope of brands: Avene, Rene Furterer, Klorane, A-derma, Ducray, and Oral Care

1) To oversee countries’ marketing strategies in brand marketing plan in line with the guidelines, business priorities, and strategies of region and the brands, adapt locally whenever necessary.
2) Support adoption and deployment of common marketing & merchandising tools via usage of Group libraries and platforms adapted to the country needs. To foster the sharing of usage.
3) To strengthen the best marketing & merchandising practices at country's level in coordination with HQ guidelines.  
4) Organize/ support events, congress, scientific events, symposium, media, public relations, and regional seminar.

MAIN RESPONSIBILITIES

Based on the key missions, this role performs key responsibilities for the relevant perimeter as below,

1) Validate the country marketing strategy in line with the strategic plan (portfolio, distribution / development channel, rationalization).

Garner with a standardized format and review all the local marketing plans ensuring their consistency with the defined global & regional strategy.

2) Read DCPC market and evolution.

- Kept informed of the local markets in qualitative and quantitative aspects including trends, evolution, competition, distribution, and SWOT of PF brands

- Ensure / deploy a competitive intelligence approach, including ensure the coverage of market data is relevant to the business scope

- Consolidate pricing, distribution analysis, launch plan, and A&P per brand

- Communicate any relevant info, parallel import, and unauthorized e-retailers with internal teams to relevant internal stakeholders, global market teams and studies department / external agency if any

- Organize info exchange between brand, central merchandising, central Consumer Patient Activation, central IBU DCPC, and countries. Also support information collection requests from HQ teams. Maintain and update the exchange platform, PF Library

3) Promote and explain the usage of the global brand platforms, assets of digital/ marketing/ merchandising/ Consumer Patient Activation/ medical tools/ retail guidelines/ PLV materials, and medical studies…etc. towards local marketing teams.

Ensure their regular usage to facilitate the exchange of information, the meeting with the brand teams.

Draw similarities between markets to optimize the launch of Asia specific formulas and use of our promotional tools, assets, claims, and studies.

4) Reinforce marketing practice in local marketing teams in line with group projects, tools, or strategic instructions of the region including digital, medicalization, merchandising, qualitative studies, various measures (market, reputation, share of voice)

Ensure animation of the community of marketing teams

Multi-brand and functions point of contact: marketing director, brand point of contact: marketing manager, digital and e-commerce point of contact: digital marketing manager, training point of contact: training manager, and central IBU DCPC & CPA teams.

Be the single point of contact for APAC.

5) Organize or coordinate the Pierre Fabre international seminars in the region, if necessary.

Support local marketing teams & regional medical director to optimize presence at congresses, scientific events, press, symposium, and conferences

6) Specific support on Japan & Vietnam: Attend RF quarterly meeting with distributor and support RF marketing function. Attend Vietnam monthly & ad hoc meetings with distributor and support Vietnam Export Manager.  

REQUIRED EXPERIENCE & SKILLS

- At least 3 - 5 years of experience managing omnichannel brand marketing in skincare and optional for haircare

- Good knowledge and experience of the Asia-Pacific cosmetic markets and passionate to cosmetic products

- Solid knowledge & deep understanding of social platforms (i.e. Meta and TikTok…etc.), global & regional digital ecosystems (i.e. Google, Naver, Kakao, and Line), retail environment in drugstores chains, health & beauty chains, EC platforms, and dispensing channels

- Ability to manage cross-functional projects in a multicultural environment

- Proven experience in managing external developments and partnerships with third parties

- Good understanding of marketing concepts and consumer insights of different Asia-Pacific markets

- Full proficiency in English (skills in more than 1 Asian language is considered as a plus)

- Strong marketing background ideally in the field of dermo-cosmetics and/or dermatology

We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.