Growth Marketing Manager

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.

We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 30+ nationalities.

We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.

Purpose of Position

• CASETiFY is seeking a creative and results-oriented Growth Marketing Manager who is passionate about driving growth and engagement. As a successful candidate, you will be a highly motivated self-starter, thrive in a dynamic environment, and possess a keen eye for detail. You will play a key role in developing and executing innovative growth marketing strategies to expand our customer base and enhance brand awareness.
  

Job Description

• Develop and execute innovative growth marketing strategies to acquire new customers and retarget existing ones, focusing on driving DTC revenue through online channels like video, display, and paid social media
• Identify new revenue streams and opportunities for acquisition and retention, create campaign ideas, and conduct business reviews to inform strategies and plans
• Collaborate closely with country marketing leads to tailor market-specific proposals and ensure alignment with local needs
• Establish partnerships with various marketing functions (Brand, Product Marketing, Data, CRM, Performance Marketing) to implement marketing plans and deliver initiatives.
• Analyze tech accessories and travel industry trends to understand evolving consumer needs and drive actionable insights
• Articulate market insights and identify business potentials by integrating multiple data sources to support growth initiatives
• Evaluate business and campaign performance against KPIs and collaborate with Consumer Insights to enhance understanding of consumer behavior, track campaign performance, and assess opportunities across different segments
• Monitor, analyze, and optimize ad performance daily and collaborate with content and creative teams to enhance content strategy
• Handle ad-hoc tasks and reports as assigned by senior management
  

Requirement

• Bachelor's Degree or above in Business, Marketing, or a related discipline
• 5+ years of experience in growth marketing, preferably in DTC or e-commerce environments
• Strong understanding of full-funnel marketing strategies, including online channels such as video, display, and paid social media; minimum 2 years of hands-on experience managing multiple digital ad platforms with a proven track record of successfully managing campaigns to meet aggressive ROI and growth targets
• Excellent analytical skills to evaluate data, derive insights and inform strategies
• Ability to work collaboratively across teams and manage multiple projects simultaneously
• Strong communication skills, with the ability to articulate market insights clearly
• Creative thinker with a proactive approach to identifying growth opportunities
• Strong command of Microsoft Office and Google Workspace
• Hands-on experience with Google Ads and Google Analytics
• Experience with SQL and Tech skills is a plus
• Excellent written, verbal, and visual communication skills on both technical and non-technical matters
• Data-driven, logical, systematic, and organized mindset
• Experience working in a fast-paced environment focusing on performance marketing
• Passionate about technology, fashion, and lifestyle brands and eager to be part of a growing start-up team
• Candidates with less experience could be considered as Assistant Manager