VP/Head of Marketing

About Hex Trust

Hex Trust, established in 2018, offers fully regulated institutional digital asset Custody, Staking, and Markets services to builders, investors, and service providers. Drawing on the expertise of veteran banking technologists and award-winning financial services leaders, Hex Trust continues to innovate with its proprietary bank-grade platform, providing secure, and integrated solutions. Hex Trust has grown its global presence, with offices in Hong Kong, Singapore, Dubai, Italy, and Vietnam.

Position Summary

As the Head of Marketing, you will be responsible for developing and executing the marketing strategy for Hex Trust. You will lead a small team of marketing professionals and work hand in hand with Heads of Business to drive growth, increase brand awareness, and promote our products and services to our target audience.

Responsibilities

• Work seamlessly with Heads of Business to develop and execute the overall marketing strategy for Hex Trust, including brand positioning, messaging, and go-to-market plans.
• Collaborate with cross-functional teams to develop and drive marketing campaigns that align with business goals and objectives.
• Lead the development and execution of digital marketing campaigns across various channels, including email, social media, search, display, and content marketing.
• Identify and oversee successful Panels and Side Events at leading industry conferences.
• Analyse and report on marketing campaign performance, using data-driven insights to optimize campaigns and improve ROI.
• Manage the marketing budget and allocate resources effectively to ensure the highest return on investment.
• Build and manage a high-performing marketing team, providing guidance, coaching, and mentorship to team members.
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 8+ years of experience in marketing, with at least 2+ years of experience in a leadership role.
• Though not required, experience or a strong interest in the digital asset space is beneficial.
• Strong understanding of digital marketing channels and tactics, including SEO, SEM, social media, email marketing, and content marketing.
• Data-driven mindset with the ability to analyse and interpret marketing data to drive decision-making.
• Excellent communication and interpersonal skills, with the ability to build, influence and maintain relationships with internal and external stakeholders.
• Strong leadership and management skills, with the ability to lead, motivate, and inspire a team of marketing professionals.

As one of the leading Web3 innovators, Hex Trust offers a front-row seat in the ever-changing blockchain & crypto industry. We genuinely believe that people are our greatest asset, and invest heavily so they’re best prepared to support our mission to unlock ownership in decentralised markets! You will be joining a company that is always committed to creating a supportive & inclusive environment that promotes personal and professional growth that furthers your success and drives innovation, collaboration, and passion in the blockchain space.

At Hex Trust, we are proud of our H.E.X. culture:

• Heart
• Empowerment
• Xcellence

Join us at Hex Trust and not only can you look forward to working with blockchain professionals to build the future, but also:

• Competitive Salaries & Bonuses
• Generous Amounts of Paid Time Off (incl. leave for Birthdays, Work Anniversary, and Mental Health etc.)
• Access to Corporate Discounts and exclusive Employer Perks
• Medical & Retirement Plans
• Professional Learning and Development Opportunities
• Elevate your work using cutting-edge technology
• Fun & friendly office spaces in Hong Kong, Singapore, Dubai and Vietnam
• Regular company & social events