Growth Marketing Manager - Meta

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.

We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 30+ nationalities.

We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.

Purpose of Position

• CASETiFY is seeking an entrepreneurial, creative, and passionate Growth Marketing Manager (Meta) to join our Growth team. As the ideal candidate, you will hit the ground running, thrive in a fast-paced environment, and be detail-oriented. You are a self-starter and team player who can quickly identify opportunities to create procedures that increase efficiencies, scalability, and effectiveness.
• In this position, you will be responsible for driving significant growth through the optimization and expansion of our Meta performance marketing efforts. You will lead a team of specialists to develop and execute innovative strategies, maximizing ROI and achieving aggressive growth targets. You will be a data-driven expert with a proven track record of scaling paid social campaigns, fostering team development, and driving continuous improvement in a fast-paced environment. You will be a key driver in transforming our Meta advertising into a powerful engine for customer acquisition and revenue growth.

Job Description

• You’re the lead of the Meta performance team - to develop and implement a comprehensive Meta performance marketing strategy aligned with overall business goals, driving the development and execution of advanced targeting, bidding, and creative approach to maximize ROAS and ROI
• Act as the key PIC for new customer acquisition, implement and analyze A/B tests to continuously optimize campaigns and identify new growth opportunities
• Oversee the day-to-day management, optimization, and operational execution of large-scale Meta advertising campaigns, including campaign setup, launch, ongoing management, and budget allocation
• Ensure the team effectively monitors, adjusts, and optimizes campaign performance daily, establishing and maintaining efficient ad creation, approval, and deployment workflows.
• Ideate, test, iterate, and optimize growth across paid acquisition, retargeting, and product optimizations, tracking weekly, monthly, and quarterly channel KPI targets and preparing analysis and performance reports
• Analyze business and user data to provide strategic and actionable insights, including country business performance and overall marketing efficiency across ad platforms
• Provide data-driven insights to inform creative strategy, collaborating closely with content and creative teams to develop high-performing ad creatives
• Maintain a deep understanding of the Meta advertising platform and its evolving features, identifying and evaluating new tools and technologies to enhance campaign performance
• Collaborate with cross-functional and country teams to develop and execute holistic performance marketing and content strategies
  

Requirement

• Bachelor's Degree or above in Business, Marketing, Communication, or a related discipline
• 6+ years of experience in the field of digital marketing responsible for executing and optimizing performance marketing campaigns, with a minimum of 3 years of hands-on Meta Ad experience with a track record of successfully managing Meta AD campaigns to meet aggressive ROI and growth targets 
• Experience managing large-scale paid advertising budgets with Meta Ads, with multiple ad accounts and 200+ Meta campaign management 
• Strong communication skills and stakeholder management; experience working with senior management and country leaders is a plus
• Experience working in a fast-paced environment focusing on performance marketing
• Experience managing regional marketing teams is a plus
• Strong command of Microsoft Office and Google Workspace
• Experience with SQL and Tech skills is a plus
• Excellent written, verbal, and visual communication skills on both technical and non-technical matters
• Data-driven, logical, systematic, and organized mindset
• Passionate about technology, fashion, and lifestyle brands and eager to be part of a growing start-up team