Outbound Lead Generation Associate

About us

Founded in 2015 in Athens, Greece, Welcome redefines the way people travel by going above and beyond the commoditized transfer service and being the first company to deliver a complete, personalised, in-destination travel experience. From the moment a traveler arrives at a new destination, until their return journey home, Welcome accommodates all their travel needs, including transfers, sightseeing trips, and local information, in the easiest, friendliest, and most personalised way possible. Welcome's drivers are experts in the area and share their local know-how to make travellers feel at home wherever they are. The company has also introduced contactless rides, thorough cleaning protocols, and protective equipment to make every journey safe.

Being a travel tech startup, Welcome continues to grow and scale its operations and is quickly becoming a global category leader for in-destination travel services.

• One of the highest-rated global transportation companies with a rating of 4.9/5 stars.
• Expanded from 200 destinations last year to 350, achieving our ambitious 2024 growth target.
• Over 4,000 travel partners including 2,500 hotels, numerous vacation rentals, and travel agents, adding 50+ new ones every month.
• Over 2.5 million happy travellers every year.

⭐️ If you want to dive deeper into the awesomeness of Welcome's culture, click on to check our TikTok account.⭐️

The Team

We are a group of vibrant, diverse people who love travelling and never settle on quality. Each one of us didn’t join Welcome by chance and believes deeply in what Welcome is trying to achieve, so we work relentlessly to make that happen. We challenge common logic, focus on design, put simplicity and usability first, and create memorable experiences. We keep learning and exploring better ways to serve our community and grow personally and professionally in our respective fields. We stay humble along the way, with a “pay it forward” mentality, but with big and bold goals.

As an Outbound Lead Generation Associate, you will play a a critical role in building and maintaining a robust pipeline of high-quality B2B leads for Welcome Pickups. Through targeted prospecting, personalized outreach campaigns, and thorough lead qualification, you will engage decision-makers and spark interest in our solutions. By collaborating with sales and marketing teams, maintaining accurate CRM data, and tracking performance metrics, you will ensure seamless lead handovers and contribute valuable insights to refine outreach strategies. Your efforts will directly support the growth of Welcome Pickups' B2B partnerships and market presence.

Responsibilities

• Lead Prospecting
• Research and identify potential B2B prospects in various markets through external partners and scraping and enrichment tools.
• Build a high-quality pipeline of leads through targeted prospecting and thorough market research.
• Outbound Outreach
• Develop outreach campaigns, including personalised email sequences, LinkedIn messaging, and other marketing materials to engage decision-makers and generate interest in Welcome Pickups’ solutions.
• Lead Qualification
• Qualify leads based on predefined criteria before passing them to the sales team, ensuring they align with business priorities.
• CRM & Data Management
• Maintain accurate and up-to-date records of all lead interactions, activities, and progress in the CRM (HubSpot). Ensure timely follow-ups and seamless handover of leads to sales.
• Performance Tracking & Reporting
• Track and report on key performance metrics, such as number of leads generated, outreach volume, response rates, and conversion rates, to evaluate effectiveness and improve strategies.
• Collaboration & Alignment
• Work closely with the Sales and Marketing teams to align on messaging, target personas, outreach strategies, and needs.
• Coordinate with internal teams to share feedback, insights, and trends from outreach efforts to improve overall alignment and performance.
• Contribute to the refinement of workflows and handover processes to ensure smooth collaboration with prospect-facing roles.

• Strong knowledge of marketing automation tools and HubSpot CRM.
• Strong organizational and project management skills, with the ability to manage multiple tasks and deadlines simultaneously.
• Excellent communication skills and the ability to work collaboratively across teams.
• Self-motivated with the ability to work independently; strong sense of ownership
• Excellent written and verbal communication skills in English.
• Familiarity with the travel & hospitality industry will be a great plus.
• Uncompromising attention to detail.
• Ace problem-solving skills.
• A friendly and upbeat personality.
• Digital native: fluent in web and digital technologies.

• Vibrant and fresh work environment
• Flexible work-from-home policy
• The tools you need to perform your daily tasks successfully
• L&D personal budget
• Private Insurance Plan
• The unique opportunity to join “the next big thing” at ground level