Media Platforms Consultant

Media Platforms Consultant

InfoTrust unlocks the power of data to enhance marketing performance and drive growth. At the intersection of digital analytics and media enablement, our privacy-centric solutions drive measurable business outcomes for brands and agencies.

The Media Platforms team leads the charge to make sure this data is enabling media to the best of the platforms' ability. Our mission is to help clients harness the power of Media Platforms to achieve impactful, privacy-first marketing outcomes.  We do this by providing Google licenses, guiding proper platform strategy, and ensuring best use of the platforms.

Role Overview:

As a Media Platforms Consultant, you will be a key contributor to our team, providing expert guidance and innovative solutions for our clients. Working with global brands and agencies across diverse industries such as Consumer Packaged Goods (CPG), News + Media, and eCommerce, you’ll help implement, optimize, and support the best use of Media Platforms, enabling clients’ data to drive results.

Key Responsibilities:

• Provide strategic insights and guidance on leveraging Media Platforms tools, including Campaign Manager (CM360), Display & Video 360 (DV360), and Search Ads 360 (SA360) with a focus on best practices and innovation.
• Engage directly with clients to review their marketing strategies using CM360, SA360, and DV360, and vital data sources such as GA4 and GTM. Ensure alignment with best practice, setting our clients up for future success.
• Support the development and integration of products that enhance client capabilities and marketing efficiency through Media Platforms data.
• Collaborate with cross-functional teams to audit, report, and optimize enterprise media enablement, delivering actionable insights to clients.
• Provide technical support for assigned projects, ensuring client satisfaction and successful project outcomes.
• Stay informed on industry trends to maintain leadership in paid digital.

Location: This position welcomes remote candidates within the US (authorized to work for a US employer) in the EST or CST time zones. A hybrid work model is available from our Chicago or Cincinnati offices.

Requirements:

• A minimum of 5 years of professional experience, with at least 3 years focused on Media Platforms, including:
• Strong proficiency in Campaign Manager 360 (CM360) Trafficking and Reporting
• Expertise in DV360 and/or SA360
• Ability to manage multiple priorities in a fast-paced environment.
• Excellent communication skills, with experience leading client meetings, gathering requirements, and producing platform training.
• A passion for technology and innovation, with a commitment to continuous learning.
• Enthusiasm for sharing knowledge and mentoring team members.
• Experience creating Standard Operating Procedures (SOPs), sales enablement materials, documentation, or thought leadership articles and presentations.
• Strategic thinking, with the ability to connect media platform solutions to business objectives and provide actionable insights to key marketing stakeholders.
• Flexibility and adaptability to change in a dynamic environment.
• Alignment with InfoTrust’s core values, ready to drive impact in our fast-growing company.

Bonus points:

• It would be desirable, but not required to have 2 years of  hands on keyboard experience in non-Google DSPs, social, etc.
• Paid Social Channels (Meta, TikTok, X, etc.)
• The Trade Desk, StackAdapt, Criteo, and/or other self-service buying tools
• Google Ads
• Experience leading full funnel media strategy creation and execution.

Benefits:

• Unlimited PTO
• Flexible working hours
• Exceptional parental leave policy
• Employer-paid health, dental, and vision insurance for you and your dependents
• Gym reimbursement
• Tuition and continued education reimbursement
• 401K with match
• A culture of diversity, respect, and growth

Diversity is one of our 6 core values at InfoTrust:

InfoTrust is committed to a diverse workforce and we are an equal opportunity employer. We want strong, diverse teams built from different backgrounds, experiences and identities. We are building an inclusive, supportive place for you to do the best work of your career.