Media Campaign Strategist, Cox First Media

Cox First Media, a Cox Enterprise company, is a full-service digital and print organization offering local, regional, and national marketing solutions to solve business challenges. We specialize in building custom, omni-channel based solutions using first/third party data, programmatic display, search, social, OTT and dynamic creative for our advertisers. We believe in providing return on ad spend for our advertisers and have advanced attribution platforms to prove it. Join a company that values opportunity, innovation, and a collaborative environment. We're expanding our team with smart, digital-savvy individuals eager to learn and make an impact. Here, you'll gain experience in multi-platform digital advertising within one of the largest privately-owned organizations in the U.S., working alongside a talented, hardworking team.
The Media Campaign Strategist is responsible for managing and optimizing digital and print advertising campaigns, ensuring alignment with team goals and maximizing digital revenue for Cox First Media. This role requires a highly organized self-starter who can prioritize tasks efficiently and translate sales data accurately across systems. Key responsibilities include overseeing campaign fulfillment, strategy, and optimization, maintaining workflow synergy, and delivering exceptional customer service to internal and external clients. The strategist must streamline processes, ensure accuracy, and adapt to a fast-paced environment, supporting team success through effective collaboration and detailed campaign management.
**Will require in office attendance in Dayton once a month for team meetings, etc.
Responsibilities:

• Manage the entire lifecycle of digital and print campaigns across various platforms, including Social, SEO/SEM, Programmatic, and Email Marketing
• Responsible for organization, process maintenance, entry, and optimization of digital and print components in campaigns using vendor platforms
• Facilitate campaign reporting by accessing and managing data within designated marketing and analytics platforms.
• Collaborate with the Sales Team to define and communicate campaign fulfillment needs
• Handle creative requests, provide guidance on digital and print best practices aligned with client goals and KPIs
• Act as liaison between Media Consultants, vendors, and clients, addressing client and vendor requests professionally and efficiently
• Prepare and organize account documentation and correspondence, ensuring up-to-date records and effective communication with Media Consultants
• Provide analysis, campaign insights, recommend strategies, facilitate training, and serve as backup support within the Media Campaign Strategist Team

Education & Business Experience:

• High School Diploma/GED and 3 years' experience in a related field. The right candidate could also have a different combination, such as any level degree/certification beyond a HS diploma/GED in a related discipline and up to 1 year of experience; or 5 years' experience in a related field

Knowledge, Skills & Experience:

• Standard knowledge of digital tactics specifically in strategy, trafficking, troubleshooting and managing campaign tracking and measurement
• Solid knowledge of Microsoft 365 and Google Workspace, with familiarity in Google Ad Manager, Google Tag Manager, Google Analytics 4, and the ability to learn several internal systems
• Self-starter with strong organizational and analytical abilities with the flexibility to work in a rapidly changing environment
• Skilled multi-tasker with effective prioritization capabilities, meticulous attention to detail and proven customer service experience
• Ability to apply creative, critical thinking and exceptional problem-solving skills while working under the pressure of deadlines
• Demonstrates strong teamwork, communication skills, and computer proficiency, with the ability to manage cross-departmental relationships and deliver complex media solutions for digital and print advertising

• Knowledge of Naviga and AffinityX, a plus

USD 19.18 - 28.80 per hour
Compensation:
Hourly base pay rate is $19.18 - $28.80/hour. The hourly base rate may vary within the anticipated range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include commission (annual, monthly, etc.) and/or an incentive program.
Benefits:
Employees are eligible to receive a minimum of sixteen hours of paid time off every month and seven paid holidays throughout the calendar year. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.