Marketing Specialist

Posted 2 Days Ago
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Tokyo
Senior level
Information Technology • Security
The Role
The Japan Marketing Specialist will drive revenue growth and enhance brand recognition through strategic marketing initiatives, collaborating closely with sales, engineers, and technical support teams. Responsibilities include planning demand generation activities, managing marketing communications, creating marketing collateral, and analyzing marketing effectiveness.
Summary Generated by Built In

Job Title

Marketing Specialist

Job Description

Japan Marketing Specialist is responsible for driving revenue growth and brand recognition in Japan, based in regional business strategic objectives, in cooperation with APAC marketing.

As a member of marketing team, she/He plans, implements and manage appropriate marketing measures based on the customer's situation at each phase of the customer journey in the field of end customer communication and partner communication.

This position works closely with other teams in Japan such as sales, sales engineers and technical support and is required to perform as a good team player.

Responsibilities (key accountabilities)

  • Planning, implementation, and management of demand generation activities such as event, seminar, webinar, tradeshow, digital campaign and so forth.
  • Work with different functional teams and provide marketing consultation and support accordingly.
  • Organize internal and external media communications.
  • Create and manage product and solution marketing collaterals.
  • Post-event management including lead follow up, measurement and analysis of effectiveness of all marketing efforts.
  • Grow and manage marketing database.
  • Web site management.
  • Social media posting, blog, newsletter management.

Profile (Qualifications for this job) Knowledge, abilities, skills

  • At least 10 years solid experience in marketing, preferably with global technology company or security industry
  • Enthusiasm and drive to achieve KPIs within the given resource and budget.
  • Digital marketing, web marketing, event management and partner marketing experience
  • Strong verbal and written communication in English (TOEIC700) and Japanese (Native) and organization skills
  • Exceptional interpersonal skills and ability to interact at all levels of the organization and external constituencies, sales leaders, C-level executives, industry analysts, and others
  • Ability to work independently and consistently meet commitments
  • Knowledge of marketing automation system
  • Original and creative problem solving
  • Organized with excellent use of time management
  • Efficient capability on Microsoft Office and Adobe Creative Cloud
  • Bachelor’s Degree in (or equivalent) in marketing, communications, or related field
  • Expected travel time for this position in approx.10% per year

Benefits

  • Opportunities for travel abroad. 
  • Comprehensive Mental Health and Employee Assistance Program (EAP) benefit
  • Hybrid working (3 days in office, 2 days WFH available), flexibility with start and finish times

Type of EmploymentPermanent Employment

Posting End Date2025-04-30

Certain roles at Axis require background checks, which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.

About Axis Communications

We enable a smarter, safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications.

With around 4500 committed employees in over 50 countries, we collaborate with partners worldwide. Together, we thrive in our friendly, open, and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion, diversity, and sustainability, we consistently seek to develop our skills and way of working.

Let´s create a smarter, safer world

For more information about Axis, please visit our website www.axis.com.

Listen to Get To Know Axis – Podcast

The Company
HQ: Chicago, IL
4,363 Employees
On-site Workplace
Year Founded: 1984

What We Do

Axis enables a smarter and safer world by creating solutions for improving security and business performance. As a network technology company and industry leader, Axis offers solutions in video surveillance, access control, intercom, and audio systems. They are enhanced by intelligent analytics applications and supported by high-quality training.

Axis has around 4,000 dedicated employees in over 50 countries and collaborates with technology and system integration partners worldwide to deliver customer solutions. Axis was founded in 1984, and the headquarters are in Lund, Sweden.

For more information, visit www.axis.com. Experiencing technical difficulties with www.axis.com? Visit: https://status.axis.com.

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