Marketing Manager/Specialist

About Us

Automation Anywhere is a leader in AI-powered process automation that puts AI to work across organizations. The company’s Automation Success Platform is powered with specialized AI, generative AI and offers process discovery, RPA, end-to-end process orchestration, document processing, and analytics, with a security and governance-first approach. Automation Anywhere empowers organizations worldwide to unleash productivity gains, drive innovation, improve customer service and accelerate business growth. The company is guided by its vision to fuel the future of work by unleashing human potential through AI-powered automation. Learn more at www.automationanywhere.com

Our Opportunity:

Automation Anywhere is searching for an experienced Marketing Manager/Specialist to join our regional and partner marketing team. We are looking for a strategic regional marketing rockstar with a proven track record of establishing strong relationships with sales leaders and building pipeline acceleration programs to engage customers and prospects with targeted campaigns and high touch field marketing activities. Do you thrive on being able to track and measure the impact your programs have on the bottom line? If you are a jack of all trades, strategic thinker, problem solver, data nerd  then come join our team!

You will make an impact by being responsible for: 

• Serving as a trusted advisor to regional sales leader

• Driving regional brand awareness, messaging and marketing programs

• Building and executing the regional marketing strategy to ensure alignment with partner marketing, and sales priorities, pipeline and revenue goals

• Reporting and measuring your regional programs impact on pipeline

• Collaborating with marketing stakeholders to highlight calls to action for personas and account segments, as well as creating relevant marketing messages, use cases, assets, and channels

• Collaborating with the global campaigns team to build campaigns that can be leveraged regionally

• Enabling SDRs with messaging and content targeted follow-up

• Providing flawless execution of field marketing plans, delivering a world-class end-user experience

• Having ability to travel up to 25% 

You will be a great fit if you have:

• Bachelors degree in Marketing, Business, or a technical field

• 7+ years of experience in field marketing or demand generation roles with proven results, SaaS experienced preferred

• Proficiency in Salesforce and Tableau

• Proven ability to work in a fast-paced environment and to juggle and prioritize across many simultaneous projects

You excel in these key competencies:

• Organized and programmatic thinker; ability to develop campaign recommendations and plans with a mix of creative and analytical thinking

• Ability to analyze data and present results to a group in a clear, digestible manner

• Proven track record of generating pipeline in net new logos and expanding customer accounts

• Previous experience of working within a cloud and or business software industry is desirable

• Able to clearly communicate new ideas, programs, processes and outcomes to both internal and external stakeholders

• Team player with the flexibility to adjust to the dynamic nature of a high-growth organization