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Location(s):
Mexico
City/Cities:
Mexico
Travel Required:
Relocation Provided:
No
Job Posting End Date:
February 26, 2025
Shift:
Job Description Summary:
Why being part of Coca Cola Latin America?
We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.
Primary location will be Mexico; however Flexible Location is allowed (within Latin America countries). Budget Relocation not approved for this role.
Cross-Functional Collaboration (Transversal view):
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Work with key stakeholders (e.g.Categories, IMX, Hubs, CCL (Customer and Commercial) , Strategy, etc) to identify business challenges that can be addressed through human insights.
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Develop a deep understanding of the business context and how consumer data and behavior can provide a competitive advantage.
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Present TRANSVERSAL insights, research findings, and recommendations to senior leaders and non-technical stakeholders in a clear and actionable manner.
Strategic Insights Generation for Emergent Categories:
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Design and manage research projects (qualitative and quantitative) to uncover consumer behavior, attitudes, and motivations.
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Translate data into actionable insights that influence business strategies, product development, and marketing.
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Drive consumer-centric decision-making across the company by presenting clear insights to cross-functional teams (Categories, FL, IMX, CCL, etc.).
Digital - Insights Future:
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Anticipate future market dynamics by understanding current trends and use these insights to spark Long-Range Planning (LRP) with provocative strategies that drive business growth.
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Ignite organizational potential by continuously challenging the status quo with forward-thinking insights that inspire and prepare the business for the future.
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Stay up-to-date on emerging trends in consumer behavior and the broader market landscape to inspire long-term vision and strategic planning.
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Enhance and innovate tools to incorporate human perspectives, leveraging AI, emerging technologies, and cutting-edge solutions to identify opportunities and mitigate potential threats for the organization.
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Leverage data from social and digital platforms to unearth powerful and actionable insights for the category and IMX leads. Collaborate with listening platforms to track and analyze conversational and behavioral data from a wide range of digital sources - search data, blogs, review platforms, and news sites.
Innovation :
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Leads, plans and implements the Consumer Insights innovation road map development inclusive of whitespace identification research, ideation and co-creation sprints, and validation research as you shepherd concepts through the stage-gate process.
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Create risk-based learning plans, challenging status quo while working collaboratively with the cross-functional team.
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Shape the long term (3, 5 and 10 year) category story and innovation go to market strategy for the categories through right-sized consumer learning and influential storytelling.
Mentor & People Leader:
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Share knowledge and develop a high-performing team
Requirements:
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Bachelor in Psychology, Behavioral Economics, Cognitive Science, Sociology, Anthropology or Insights related field.
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Equivalent practical experience of Insights and Analytics
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Deep knowledge of and applied experience with Marketing research methods and when to apply them.
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Excellent working knowledge of statistics and the principles of experiment design.
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English and Spanish are required;
Skills:
Analytical Thinking, Brand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Communication, Competitive Assessments, Consumer Segmentation, Consumer Trends, Data to Insights, Decision Making, Digital Media Strategy, Group Problem Solving, Leadership, Market Research, Media Planning, Microsoft Office, Portfolio Growth Strategy, Quantitative Research, Science of Rituals, Social Media Strategies, Storytelling, Syndicated Research, Teamwork
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
What We Do
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories.
In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
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