Marketing Director, Boys Consumer Audience

Job Description

Are you ready to shape the future of marketing for the next generation? Do you have the vision to engage boys in ways that resonate with their ever-evolving culture?

In this newly established role as Marketing Director for the Boys Consumer Audience, you will play a pivotal role in transforming our marketing model to meet the demands of a dynamic media landscape. Join us in leading innovative initiatives that connect with our core audience, ensuring that every interaction is meaningful and impactful. Together, we will redefine how we communicate and engage with boys, crafting unforgettable brand experiences that encourage fun, creativity and imagination!

Core Responsibilities

You will lead initiatives to evolve our marketing model on the fast and ever-changing media landscape and boys culture. Your responsibilities include:

Brand Leadership

• Establish a new model for engaging boys, applying innovative strategies across established and new platforms.

• Lead Task forces with different functions and be a change agent across the company.

• Develop an annual marketing strategy for the boys audience in collaboration with franchise marketing leads, internal teams, and market partners.

• Orchestrate a cohesive experience within The LEGO Group ecosystem by collaborating with franchise marketing leads, platform and channel owners.

• Work closely with Our LEGO AGENCY, driving specific campaigns from briefing to delivery.

• Ensure cohesive strategy translation throughout the consumer journey, from inspiration to point-of-sale.

Team Collaboration

• Collaborate with the portfolio strategy team for synergistic marketing and portfolio planning.

• Work closely with the other Audience team to share and benchmark effective approaches.

• Provide insights into culture and trends for portfolio development.

• Co-own the selling-in process with the portfolio team for market groups and retail customers.

Leadership

• Actively participate in key meetings and leadership forums as a member of the Global Consumer Group Kids team.

• Serve as a day-to-day leader within the team, driving agendas and encouraging a skilled group of professionals.

Business Leadership

• Monitor business performance, industry trends, and competition, acting on insights.

• Collaborate with the Portfolio team to develop a robust global launch and marketing plan.

• Engage with markets to track performance and implement global strategies.

• Respond with actionable plans if business performance requires so.

Play your part in our team succeeding

The Boys consumer group is the core and quintessential LEGO experience. With the biggest offering in the LEGO Group comes also high complexity, so there is an opportunity to orchestrate better our communications and most importantly, evolve it towards a very fast changing landscape. Working alongside a high-performance team, we will renovate the way we do Marketing for this audience.

Do you have what it takes?

• Degree in a business-related field, ideally Marketing, with relevant experience in similar Marketing Director roles or clear potential for promotion.

• Demonstrated track record of contributing to brand growth and leading commercially successful campaigns.

• Proficient in new communication areas, including SoMe, Gaming, Influencers, and Content Marketing.

• Thrives in an agile, interconnected, matrixed organization, turning consumer, shopper, and market insights into actionable strategies.

• Strong blend of commercial and creative skills with excellent communication and presentation abilities.

• Ability to drive meaningful innovation and travel as needed (not more than 10 days/year).

Nice to have:

• Ambitious and confident, capable of managing a sizable workload under pressure with attention to detail.

Build your career brick by brick at the LEGO Group.

"Be the change leader, working alongside very experienced colleagues, driving communication innovation at the center of the LEGO Group!"

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.